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| Love, Leigh Ann; Sterns, James A.; Spreen, Thomas H.; Wysocki, Allen F.. |
| From 2000 through 2004, per capita orange juice purchases decreased by 12.3 percent while the popularity and media coverage of low-carbohydrate dieting exploded. Content analysis was used to count selected Southern region newspaper articles topically related to low-carbohydrate dieting, the Atkins diet, and the South Beach diet. This data was included in a Southern region orange juice demand model, where purchase data served as the independent variable and proxy for consumer demand of orange juice. Results indicated that media coverage of low-carbohydrate diets and dieting was negatively and significantly related to demand for orange juice in the Southern region. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Food Consumption/Nutrition/Food Safety. |
| Ano: 2006 |
URL: http://purl.umn.edu/35485 |
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| Love, Leigh Ann; Sterns, James A.; Spreen, Thomas H.; Wysocki, Allen F.. |
| From 2000 through 2004, per-capita orange juice purchases decreased by 12.3 percent in the United States, while the popularity and media coverage of low-carbohydrate dieting exploded. Content analysis was used to count selected newspaper articles topically related to low-carbohydrate dieting, the Atkins diet, and the South Beach diet. These data were included in a national orange juice demand model, where purchase data served as the independent variable and proxy for consumer demand of orange juice. Results indicate that media coverage of low-carbohydrate diets and dieting was negatively and significantly related to demand for orange juice in the United States. |
| Tipo: Journal Article |
Palavras-chave: Food Consumption/Nutrition/Food Safety. |
| Ano: 2006 |
URL: http://purl.umn.edu/7062 |
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