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Exploring origin of food as a source of meanings for Finnish consumers: A qualitative comparison of meanings in Swedish, German and French food Organic Eprints
Luomala, Harri.
The findings show that Finnish consumers attach partly overlapping partly distinct cognitive, affective, and normative meanings to Swedish, German, and French food. Swedish and French foods are perceived healthier than German food. Finnish consumers also think that Swedish and French food is of high quality, safe and pure while in the case of German food consumers were more doubtful.
Tipo: Conference paper, poster, etc. Palavras-chave: Food systems.
Ano: 2004 URL: http://orgprints.org/16071/1/food.pdf
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Empowered by stigma? Pioneer organic farmers' stigma management strategies Organic Eprints
Lähdesmäki, Merja; Siltaoja, Marjo; Luomala, Harri; Puska, Petteri; Kurki, Sami.
Pioneers of organic farming often faced social challenges as their innovative ideas on agriculture not only encountered opposition in the conventional farming community, but led to stigmatization of organic farmers as social deviants. In this study, we examine what kind of stigma management strategies pioneer organic farmers engage with in order to cultivate an alternative positive image of themselves. Our research is based on the interviews with 14 pioneer organic farmers. Based on a qualitative analysis of interviews, we provide a model of those strategies that the creation of from a stigmatized to valued identity requires. Our study increases the understanding of the institutionalization process of organic farming by demonstrating how pioneer organic...
Tipo: Journal paper Palavras-chave: Social aspects; Knowledge management.
Ano: 2018 URL: http://orgprints.org/35204/3/Lahdesmaki_Stigma_2019.pdf
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