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| Hurly, K.M.; Lynsky, R.J.; Stranack, R.A.. |
| The South African sugar industry burns 90% of the crop at harvest while 10% is harvested green. The trend to burn cane at harvest has increased over the past twenty years, despite growing pressure from the public and environmental legislation. This paper explores the influence that public pressure and legislation are having on the practise of burning and examines the actions that the industry has implemented in order to protect the privilege of burning sugarcane at harvest. A communication model and case studies are used to illustrate the interaction between the sugar industry, government and public role players over cane burning. Communication has proved to be a key management tool that has had to be dynamic and on going in order to engage the various... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Cane burning; Communication; Environment; Legislation; Farm Management. |
| Ano: 2003 |
URL: http://purl.umn.edu/24381 |
