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| Registros recuperados: 11 | |
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| Mainville, Denise Y.; Peterson, H. Christopher. |
| This paper reports the results of market place and consumer research for hard apple cider. The objectives of the research were to determine potential demand for and constraints to the supply of hard apple cider in Michigan. The research was undertaken using on-site and focus group interviews of managers of microbrews, brew-pubs, restaurants and retailers. The research revealed much enthusiasm over HC market potential among purveyors interviewed, particularly among microbrewers, brew-pubs, and specialty retailers. Respondents estimated the potential value of Michigan hard cider market to be relatively small but significant-from 1-5% of purveyors' alcohol sales, and as high as 20% in some cases. Potential hard cider consumers are diverse and include 1)... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Demand and Price Analysis. |
| Ano: 2005 |
URL: http://purl.umn.edu/11711 |
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| Monson, Joseph; Mainville, Denise Y.; Kuminoff, Nicolai V.. |
| Farmers are increasingly interested in high-value alternatives to commodity production. Direct marketing is a potentially attractive marketing alternative, having been shown to offer increased net incomes to farmers. Nevertheless, there is a dearth of literature on the determinants of the decision to direct market. This paper uses an ordered logit regression to analyze how farm size, the importance of high-value crops, organic production, experience, and demographic factors affect a producer’s reliance on direct markets. The results show that farm size, high-value crop production, non-certified organic production methods, and household size are determinants of the share of total farm output sold through direct marketing outlets. |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 2008 |
URL: http://purl.umn.edu/55971 |
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| Mainville, Denise Y.; Reardon, Thomas; Farina, Elizabeth Maria Mercier Querido. |
| Worldwide, the emergence of large supermarket chains in food retail markets is often associated with the marginalization of smaller retailers. A notable exception exists in Brazil, however, where small retailers have held their place in the market and recently even gained ground. The literature investigating how retail concentration has affected agrifood chains has focused activities of the largest retail chains, implicitly holding the scale, scope and specialization of retailers’ input needs constant, and overlooking the influence of these factors on retailers’ procurement strategies. This paper tests hypotheses regarding these variables’ effects on retailers’ fresh produce procurement strategies. Data is drawn from a survey of retailers in metropolitan... |
| Tipo: Journal Article |
Palavras-chave: Scale; Scope; Specialization; Procurement strategy; Fresh produce; Retail; Political Economy; L22. |
| Ano: 2008 |
URL: http://purl.umn.edu/61282 |
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| Mainville, Denise Y.; Peterson, H. Christopher. |
| Transaction cost economics revolutionized economists understanding of coordination strategy decisions, bringing into the economic equation questions of how the attributes of a transaction affect the governance decision, particularly given the reality of bounded rationality and possibility for opportunism among partners in an exchange. Despite the explanatory power of transaction cost models, they have been criticized on theoretical grounds and for operational shortcomings. Specifically, Dow points out that in order to compare transaction costs across different governance structures, the characteristics of the transaction must be constant regardless of the governance structure in question (Dow in Dietrich 1994 p 4). This is rarely the case in reality. In... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Marketing. |
| Ano: 2004 |
URL: http://purl.umn.edu/11629 |
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| Mainville, Denise Y.; Peterson, H. Christopher. |
| The current research explores the potential to develop a cherry-apple hard cider market as a potential means to increase demand for and the value of Michigan fruit grower's product. Factors affecting both the development of hard cider markets in Michigan and cherry-apple hard cider were explored. Research results show that the potential value of Michigan hard cider market is relatively small but significant, estimated at ranging between $580,000 and $2,900,000 per year. Microbrews would be primary actors to promote HC market. They are willing and able to dabble in it, promote it. But they are constrained by need for license and this impedes participation of many who would be otherwise interested. Some microbrews uninterested in state-wide push because they... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Demand and Price Analysis. |
| Ano: 2005 |
URL: http://purl.umn.edu/11642 |
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| Registros recuperados: 11 | |
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