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| Registros recuperados: 12 | |
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| Marian, Livia; Thøgersen, John; Krystallis Krontallis, Athanasios. |
| The hypothesis of this research is that the impact of quality dimensions on consumers’ willingness to buy organic vs. conventional or free-range chicken is partly mediated through taste expectations. The study comprises two exploratory focus group studies, followed by a questionnaire containing a conjoint analysis design. The purpose of the focus groups was to determine the most important quality cues, which could afterwards be incorporated into the choice experiment. It was found that production method, price, size and information about farmer and rearing conditions are very important quality cues for the choice of chicken, and that taste is one of the most important quality dimensions in consumers’ overall evaluation of chicken. In the next step, the... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade. |
| Ano: 2012 |
URL: http://orgprints.org/21934/1/Do%20taste%20expectations%20mediate.mht |
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| Marian, Livia; Thøgersen, John. |
| The expansion of the organic food market and the growing competition are factors that fuel the differentiation of organic food products. Differentiation may be achieved by developing “organic-plus” products that integrate other value-adding characteristics beyond the organic quality. In this context, the aim of this study was to explore whether consumers would notice and value further improvements in the animal welfare standards than those imposed by organic regulation. The results of three focus groups designed as a concept test reveal positive attitudes towards the proposed production process from both regular and occasional organic buyers. The results further indicate that the proposed “organic-plus” products would probably be valued by a niche of... |
| Tipo: Report |
Palavras-chave: Consumer issues; Poultry. |
| Ano: 2015 |
URL: http://orgprints.org/30799/1/Adding%20more%20value%20to%20added.pdf |
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| Marian, Livia. |
| This short report represents a summary of the analysis conducted so far on the GfK Panel Data. The focus was on the main three types of raw meat: chicken, pork, beef, as well as three categories of processed food products: liver paste, cold cuts and sausages. The aim was to look at the market indicators for each one of the six sub-categories, out of which market share and penetration were considered to be the most important. Besides these two indicators, I also included some extra calculations for each category, which can be analysed further and more in-depth if needed. One of the desired outcomes of the analyses was to identify companies and brands that were successful in each sub-category. Unfortunately, due to the generally low market shares of the... |
| Tipo: Report |
Palavras-chave: Food security; Food quality and human health. |
| Ano: 2012 |
URL: http://orgprints.org/21933/15/21933.pdf |
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| Marian, Livia; Thøgersen, John. |
| There is a lack of research into why consumers value process characteristics. In this study, we test the hypothesis that the impact of process characteristics such as organic and free-range on consumers’ choices of food products is at least partly mediated through expected eating quality or taste expectations. In other words, the process characteristics partly function as cues to (eating) quality. Using a traditional metric conjoint approach based on an additive model, four product characteristics (production method, price, size and information about farmer and rearing conditions) were varied in a fractional factorial conjoint design, creating nine profiles of whole chickens. 384 respondents rated the nine different chickens in terms of taste expectations... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade. |
| Ano: 2012 |
URL: http://orgprints.org/21935/8/21935.pdf |
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| Marian, Livia. |
| This short report represents a summary of the analysis conducted so far on the GfK Panel Data. The focus was on the main three types of raw meat: chicken, pork, beef, as well as three categories of processed food products: liver paste, cold cuts and sausages. The aim was to look at the market indicators for each one of the six sub-categories, out of which market share and penetration were considered to be the most important. Besides these two indicators, I also included some extra calculations for each category, which can be analysed further and more in-depth if needed. One of the desired outcomes of the analyses was to identify companies and brands that were successful in each sub-category. Unfortunately, due to the generally low market shares of the... |
| Tipo: Working paper |
Palavras-chave: Farming Systems; Markets and trade. |
| Ano: 2012 |
URL: http://orgprints.org/22078/7/22078.pdf |
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| Marian, Livia; Thøgersen, John. |
| There is alack of research into why consumers value process characteristics. In this study, we test the hypothesis that the impact of process characteristics such as organic and free-range on consumers’ choices of food products is at least partly mediated through expected eating quality or taste expectations. In other words, the process characteristics partly function as cues to (eating)quality. Using atraditional metric conjoin tapproach based on an additive model, four product characteristics (productionmethod, price, size and information about farmer and rearing conditions)were varied in afractional factorial con-joint design, creating nine profilesof whole chickens. 384 Respondents rated the nine different chickens in terms of taste expectations and... |
| Tipo: Journal paper |
Palavras-chave: Production systems; Markets and trade. |
| Ano: 2013 |
URL: http://orgprints.org/24602/7/24602.pdf |
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| Marian, Livia; Chrysochou , Polymeros; Krystallis Krontalis, Athanasios; Thøgersen, John. |
| High prices are often reported as an obstacle that inhibits the purchase of organic food products. The aim of this paper is to investigate how organic food products perform at different price levels and whether high prices are an advantage or a disadvantage for consumers’ repeat purchase of organic food. Based on analyses of actual purchase data, this study explores the effect of two product attributes (production method and price) on repeat purchase. The analysis is based on purchase data for four product categories (red meat, chicken, milk and hard cheese) registered by the GfK panel in 2011 in Denmark. The results show that within product categories, repeat purchase is linked more to production method than to price, and it is more prevalent for organic... |
| Tipo: Journal paper |
Palavras-chave: Production systems; Markets and trade. |
| Ano: 2014 |
URL: http://orgprints.org/24590/19/24590.pdf |
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| Marian, Livia; Krystallis Krontalis, Athanasios. |
| Recent studies reveal that consumers respond favourably to “organic plus” products with additional ethical attributes. The aim of the current study is to explore whether consumers would notice and value further improvements in the animal welfare standards than those imposed by the organic regulation. The results of a qualitative concept test reveal positive attitudes towards the proposed production process. The discussions about fewer standards being sufficient or about options “in-between” conventional and organic standards indicate that the difference in production processes is noticed, yet it is probably valued less than expected. The added attributes need to be thoroughly considered when developing and marketing “organic plus” products, as their effect... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade; Food systems. |
| Ano: 2014 |
URL: http://orgprints.org/27302/7/27302.pdf |
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| Marian, Livia. |
| This report concerns the analysis of successful high-value products as case studies in each of the three meat categories: chicken, beef and pork. The main objective of our study was to identify strategic groups within the meat market, in which the new, high-value organic meat products were going to perform. The strategic group analysis also serves as a benchmark for determining the competitive situation on the Danish meat market. Hence, we analyse the market performance of the strategic groups and we describe the competition on the market, in order to identify the optimal market position for the new products. |
| Tipo: Report |
Palavras-chave: Markets and trade. |
| Ano: 2013 |
URL: http://orgprints.org/23052/7/23052.pdf |
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| Marian, Livia; Thøgersen, John. |
| There is a lack of research into why consumers value process characteristics. In this study, we test the hypothesis that the impact of process characteristics such as organic and free-range on consumers’ choices of food products is at least partly mediated through expected eating quality or taste expectations. In other words, the process characteristics partly function as cues to (eating) quality. Using a traditional metric conjoint approach based on an additive model, four product characteristics (production method, price, size and information about farmer and rearing conditions) were varied in a fractional factorial conjoint design, creating nine profiles of whole chickens. 384 respondents rated the nine different chickens in terms of taste expectations... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Production systems; Markets and trade. |
| Ano: 2013 |
URL: http://orgprints.org/24591/7/24591.pdf |
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| Marian, Livia. |
| This report presents the findings of the qualitative concept tests, conducted as a part of WP6 of the SUMMER project. The main objective of the study is to explore consumers’ response to improved animal welfare standards in organic production systems. More specifically, the report intends to offer insights into how consumers perceive the production system, how the perception of the production system influences the perceived quality of the final products and the expectations people have from the final products. The report starts with an introductory section, where the purpose and objectives of this study are explained. Moreover, short literature reviews of concept testing and animal welfare in food research are also included. The methodology is described... |
| Tipo: Report |
Palavras-chave: Production systems; Markets and trade. |
| Ano: 2013 |
URL: http://orgprints.org/24589/7/24589.pdf |
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| Registros recuperados: 12 | |
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