|
|
| Pagnoncelli,Maria Giovana Binder; Batista,Almária Mariz; Silva,Michelle Cristine Medeiros Da; Costa,Ana Paula Marques Da; Araújo,Fábio Resende De; Marques,Marcela Pinheiro; Fidalgo,Cláudia M. De Quelhas; Carvalho,Maria Cleide Ribeiro Dantas de. |
| The advertising about maternal milk substitutes has been pointed as one of the factors responsible for the breastfeeding low rates. In this way, legal support was created to assure that the use of such products would not interfere on the healthy breastfeeding habit of the population. This study, developed between June 2006 and May 2008 in the city of Natal, state of Rio Grande do Norte, analyzed the food advertisements divulged under the validity of Law # 11.265/2006, which controls in Brazil the food commercialization and the publicity addressed to parents or keepers of nursling and children in the first childhood. 220 advertisements, being 141 of technical-scientific nature, and 79 for strictly commercial promotion, were collected and evaluated according... |
| Tipo: Info:eu-repo/semantics/article |
Palavras-chave: Breast-feeding; Food advertising/analysis; Maternal milk/substitutes. |
| Ano: 2009 |
URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1984-82502009000200020 |
| |
