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Poole, Nigel D.; Martinez-Carrasco, Laura. |
Consumers face information problems in choosing certain types of foods that best match their preferences and assure satisfaction. For fresh fruits, expectations about the easting experience cannot be assured through external inspection of the product at the time of purchase, nor necessarily through experience. Limited information provided by the supply industry, unexploited product differentiation by marketers, and lack of awareness among consumers of quality attributes, of the intrinsic heterogeneity of fresh produce, can lead to reduced consumer satisfaction, which in turn affects consumption patterns and attenuates the impact of policy initiatives to improve diet and health. The research reported here employed the second price Vickrey experimental... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Food Consumption/Nutrition/Food Safety. |
Ano: 2007 |
URL: http://purl.umn.edu/9424 |
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