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| Registros recuperados: 13 | |
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| Arrington, Kendra; Dennis, Jennifer H.; Mazzocco, Michael A.. |
| In Spring 2005 and Fall 2009 consumer surveys were collected in several Metropolitan 4 cities in Indiana and Illinois to explore differences based on psychographic and behavioral 5 characteristics of farmers’ market consumers. Consumer intercept surveys were conducted in: 6 South Bend, IN; Bloomington, IN; Springfield, IL and Peoria, IL. Likert scale questions were 7 analyzed using factor and hierarchical cluster analysis to identify clusters of consumers based on 8 several farmers’ market characteristics. Survey results show that of the 164 Metropolitan 9 surveys analyzed, 85.3% of respondents were Caucasian, 71.9% were between the ages of 35 and 10 64 and 78% were female. Data analysis showed that four clusters were formed: Recreational 11 (42%),... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Cluster analysis; Consumers; Farmers’ market; Primary data; Surveys; Agribusiness. |
| Ano: 2010 |
URL: http://purl.umn.edu/93919 |
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| Kinwa-Muzinga, Annie; Mazzocco, Michael A.. |
| Biotechnology techniques have played an important role in meeting farmer's needs in the seed industry given the changes in customer's preferences. This paper analytically evaluates the time paths of pricing a portfolio of seeds, which simultaneously encourages seed adoption and maximizes a firm's returns within a competitive environment while considering shorter product life cycles. Using a dynamic programming (DP) approach, the results indicate that the single pricing model and the portfolio pricing model are materially affected by the firm's initial market share, the farmer's attitude towards seed attributes, and the firm competitiveness within the industry. Farmer's acceptance of a seed variety will have an impact on seed price or actions from the... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Financial Economics; Research and Development/Tech Change/Emerging Technologies. |
| Ano: 2002 |
URL: http://purl.umn.edu/19829 |
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| Novotorova, Nadezhda K.; Mazzocco, Michael A.. |
| Using conjoint analysis methodology, this study used an online survey to measure consumers’ preferences for the apple attributes as place of production, method of production, and price. The results of the conjoint analysis indicate that consumers are willing to make trade offs between the studied attributes. Segment analysis indicates Place-oriented consumers may be willing to pay 60% to 70% premiums for locally grown apples. The high consumer preferences for locally grown products combined with environmental benefits transferred through genetic modification provide an opportunity for producers to capture and build their markets, especially within certain market segments. |
| Tipo: Journal Article |
Palavras-chave: Conjoint analysis; Consumer preferences; GM; Locally grown; Consumer/Household Economics; Q10; Q13. |
| Ano: 2008 |
URL: http://purl.umn.edu/53738 |
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| Baker, Gregory A.; Mazzocco, Michael A.. |
| The debate over the safety of genetically modified organisms (GMO's) has varied greatly in intensity. In Europe, the debate has been vigorous and European consumers have, in general, been extremely skeptical of the technology and unwilling to assume the risks associated with GMOs. Many retailers in Europe have promised that they will not sell food products that contain GMOs. In the U.S., consumer reaction to GMOs has been more muted. While some surveys have shown that a majority of Americans support the use of biotechnology, others have found that many Americans have reservations about the technology. Most of the research published to date has focused on consumer opinions regarding GMOs. Relatively little research has focused on understanding the basis of... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Food Consumption/Nutrition/Food Safety; Research and Development/Tech Change/Emerging Technologies. |
| Ano: 2002 |
URL: http://purl.umn.edu/16614 |
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| Baker, Gregory A.; Mazzocco, Michael A.. |
| Two methods of addressing consumer concerns regarding the use of genetically modified foods are evaluated using conjoint analysis the use of a familiar brand and government certification. In one survey, consumers were asked to rate hypothetical products based on brand, price, and production technology attributes. In a second survey, consumers rated hypothetical products that included government certification, price, and production technology attributes. Both the individual and aggregate results indicate that government certification would be more effective at assuaging consumers concerns than would the use of a familiar brand, although a familiar brand was sufficient to address consumer concerns for a significant number of respondents. The analysis also... |
| Tipo: Journal Article |
Palavras-chave: Branding; Certification; Consumer demand; Genetically modified food; GMO; Food Consumption/Nutrition/Food Safety. |
| Ano: 2005 |
URL: http://purl.umn.edu/8157 |
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| Novotorova, Nadezhda K.; Mazzocco, Michael A.. |
| A better understanding of consumer preferences for and behavior toward genetically modified (GM) foods is essential for designing new market strategies and information policies for GM products. A sample of Midwest consumers was administered one of two nearly identical conjoint questionnaires to identify the influence of attribute wording on consumer preferences. Respondents value “GM” negatively, while referring to the same attribute as “reduced environmental impact” (REI) results in a positive valuation. The inclusion of both the method of production (GM) and its specific benefits may provide consumers with more information with which to make choices among products. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2009 |
URL: http://purl.umn.edu/99765 |
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| Registros recuperados: 13 | |
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