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	Provedor de dados AgEcon (1) Autor Hobbs, Jill E. (1) McDonald, Jillian (1) Zhang, Jing (1) Palavra-chave Agribusiness (1) Authenticity (1) Choice experiment (1) Consumer acceptance (1) Consumer/Household Economics (1) Food Consumption/Nutrition/Food Safety (1) Information treatment (1) Q13 (1) Research and Development/Tech Change/Emerging Technologies (1) Traceability (1) Mais... Tipo do documento Presentation (1) Ano 2012 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Food Authenticity, Technology and Consumer Acceptance AgEcon Hobbs, Jill E.; McDonald, Jillian; Zhang, Jing. Traceability and authenticity issues have gained increasing prominence in food markets and create both opportunities and challenges for the food industry in providing credible information to consumers. Internal molecular tagging is an emerging technology with the potential to deliver traceability and authenticity assurances. A key question for the food industry in adopting new technologies is consumer acceptance. This paper explores consumer attitudes toward traceability and authenticity and the role of information in affecting consumer acceptance of new technologies, using molecular tagging as an example. Data were gathered from an online survey conducted in Canada in December 2010. To determine whether product-specific effects exist, two versions of the... Tipo: Presentation Palavras-chave: Traceability; Authenticity; Consumer acceptance; Choice experiment; Information treatment; Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Research and Development/Tech Change/Emerging Technologies; Q13. Ano: 2012 URL: http://purl.umn.edu/123881 Registros recuperados: 1 Primeira ... 1 ... Última

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