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| Fischer, Christian; Hartmann, Monika; Bavorova, Miroslava; Hockmann, Heinrich; Suvanto, Hannele; Viitaharju, Leena; Leat, Philip M.K.; Revoredo-Giha, Cesar; Henchion, Maeve M.; McGee, Claire; Dybowski, Grzegorz; Kobuszynska, Mira. |
| The roles of business relationships and B2B communication in selected European agri-food chains are analyzed. Using survey data from 1,026 farmers, food processors and retailers in two commodity sectors (meat and cereals) and five different EU countries (Germany, United Kingdom, Ireland, Finland, Poland), we test the empirical relevance of several theory-based determinants of relationship goodness. This is undertaken for the overall dataset and separately for different supply chain stages (farmer-processor versus the processor-retailer relationship) and for the individual countries. The estimation results, derived from structural equation modeling, suggest that the most important contributor to good business relationships is effective communication, with... |
| Tipo: Journal Article |
Palavras-chave: Business relationships; B2B communication; Agri-food; Value/supply chain; Structural equation modeling; Agribusiness; Agricultural and Food Policy; Q10; Q13; Q16; Q18. |
| Ano: 2008 |
URL: http://purl.umn.edu/53645 |
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