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Theory of Reasoned Action and Its Integration with Economic Modelling in Linking Farmers' Attitudes and Adoption Behavior - An Illustration from the Analysis of the Uptake of Livestock Technologies in the South West of England AgEcon
Rehman, Tahir; McKemey, K.; Garforth, Chris; Huggins, R.; Yates, C.M.; Cook, R.J.; Tranter, Richard B.; Park, Julian R.; Dorward, Peter T..
The behavioural intentions of a sample of livestock farmers in the south-west of England towards new technologies were analysed within a Theory of Reasoned Action (TORA) framework, in order to explore reasons for the apparently low rate at which research-based knowledge is being transferred to the livestock industry. Correlations between components of attitudes (outcome beliefs and evaluations), subjective norms (normative beliefs and motivation to comply) and behavioural intentions were integrated with Positivistic Mathematical Programming (PosMP) to create a set of farm type models, which can predict the potential rate and equilibrium level of uptake of different kinds of technologies. Data relating to techniques for oestrus detection in dairy cows are...
Tipo: Conference Paper or Presentation Palavras-chave: Livestock Production/Industries; Research and Development/Tech Change/Emerging Technologies.
Ano: 2003 URL: http://purl.umn.edu/24319
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