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RAISING RIVALS’ COSTS STRATEGYAND LOCALISED AGRO-FOOD SYSTEMS IN EUROPE AgEcon
Barjolle, Dominique; Jeanneaux, Philippe; Meyer, Dorothee.
For some Localised Agro-Food Systems (LAFS), for ex. Comté in France, Gruyère in Switzerland, the cheese and milk prices are above average whilst others as for example the Cantal from France are similar or even below average. The objective of this paper is to shed light on levers which the agents activate to assure their uniqueness is irrevocable, and uphold the benefits of their LAFS. Raising Rivals' Costs Theory gives interesting point of view about the behaviour of firms which could make use of the collective rules to raise the costs of their competitors in the particular case of LAFS oriented to the production of traditional cheeses. This will be explored through two cases studies. In the first case (territorial collective governance mode of the local...
Tipo: Conference Paper or Presentation Palavras-chave: PDO; Localised agro-food system; Raising Rivals’ Costs; Governance of LAFS; Agribusiness.
Ano: 2011 URL: http://purl.umn.edu/114243
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Raising rivals’ costs strategy: test on two LAFS in Europe AgEcon
Jeanneaux, Philippe; Barjolle, Dominique; Meyer, Dorothee.
Some Localised Agro-Food Systems (LAFS) are traditionally qualified as success stories (Comté PDO in France, Gruyere PDO in Switzerland, Parmigiano Reggiano PDO in Italy), whilst other PDOs (as for example the Cantal PDO from France) pay the same price for the milk as standard milk. The price difference may reach between 10 and 25% over a long period. To explain this difference, we assume that the agents who make up the LAFS developed a collective action to protect their localized cheese production system against unfair competition and to promote their product outside its region of origin. The aim of this communication is to shed light on levers which the agents activate to assure their uniqueness is irrevocable, and uphold the benefits of their LAFS. We...
Tipo: Conference Paper or Presentation Palavras-chave: PDO; Localised agro-food system; Raising rivals’ costs; Regulation; Agribusiness; Agricultural and Food Policy; Community/Rural/Urban Development; Food Consumption/Nutrition/Food Safety; Labor and Human Capital.
Ano: 2010 URL: http://purl.umn.edu/95040
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