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| Karahan Uysal, Ö.; Miran, B.; Abay, C.; Boyaci, M.; Janssen, M.; Hamm, U.. |
| Consumers’ perceptions on organic certification logos and the factors influencing these perceptions were explored. Data from surveys conducted in major cities of Turkey revealed that organic food consumers had little knowledge about logos, although the declared level of trust in organic logos was high. According to ordered logit models, consumer’s perceptions on organic certification logos were influenced by purchasing frequency and weight of organic foods in total food consumption. Dummy variables representing additional private certification company logos as well were generally found to have a significant effect on logo perception. This result suggests that consumers’ attitudes towards these logos and towards the governmental logo are not the same.... |
| Tipo: Journal paper |
Palavras-chave: Markets and trade; Consumer issues. |
| Ano: 2013 |
URL: http://orgprints.org/22562/1/22562.pdf |
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| Karahan Uysal, Ö; Janssen, M.; Miran, B.; Abay, C.; Boyaci, M.; Hamm, U.. |
| Using data from focus group discussions with consumers and a choice experimentconducted in some of Turkey’s major cities, this study investigates whetherTurkish consumers prefer certain organic labelling schemes over others attemptsand to elicit their willingness to pay (WTP) for different organic certificationlogos. Although the level of awareness regarding organic certification logos waslow, consumers’ perceptions of the logos were generally positive. The results ofthe random parameter logit models indicated a positive WTP for the presence ofone of the three tested certification body logos in addition to the mandatorygovernmental logo. Given the low level of certification logo awareness, theconclusion is that both purchasing decisions and perceptions... |
| Tipo: Journal paper |
Palavras-chave: Markets and trade; Consumer issues. |
| Ano: 2012 |
URL: http://orgprints.org/22563/1/22563.pdf |
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