| Nowadays, in Brazil, many companies are launching their E-Commerce operations in several areas, through horizontal portals that host several virtual shops or also through vertical portals specialized in pre-determined segments. The internet, together with Cybermarketing, gained its multimedia face, which is no longer a means of communication only, but has also become a tool with new and powerful applications. This research, descriptive in character, sought through the answers of 368 internet users in nine Brazilian states, to identify the behavioral variables determinant for the decision to shop through virtual retail among three groups of users: those who use; those who gave up using and those who do not use E-Commerce. A non-probabilistic methodology was... |
