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PRIVATE LABELS: A MECHANISM FOR FULFILLING CONSUMER DEMAND FOR HEALTHY FOOD? AgEcon
Weaver, Robert D.; Moon, Yongma.
As consumer preferences rapidly evolve with respect to health-related attributes of food, many have questioned the performance of the conventional food industry to fulfill new demand. As the structure of the industry has shifted toward conditions where retailers have access to and incentive to respond to rapidly changing information concerning consumer preferences, it is relevant to consider the conditions under which retailers will offer private labeled healthy food products not available from national brand manufacturers. This paper presents a theory of the dynamic, stochastic decision of retailers to offer private label products that are close substitutes to national brands. Within the context of salient features of healthy foods, we examine the role of...
Tipo: Conference Paper or Presentation Palavras-chave: Private labels; Store brands; Health claims; Functional food; Real options; Product cannibalization; Food choice; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy.
Ano: 2010 URL: http://purl.umn.edu/116397
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Pricing Perishables AgEcon
Weaver, Robert D.; Moon, Yongma.
A key feature of food products is their perishability. Within the short marketing window that characterizes most food and ag products, demand is typically highly stochastic and difficult to predict. This combination of features poses substantial challenges to retailers when pricing products and has implications for performance that ripples through vertical food chains. For many food products, processing to forms that can be preserved and held in inventory has traditionally been used as a means of coping with these conditions, despite its high costs and ancillary risks introduced such as change in product attributes and deterioration. This paper presents an alternative ERM strategy that focuses on dynamic pricing to control the rate of sale for perishable...
Tipo: Presentation Palavras-chave: Dynamic pricing; Demand substitution; Consumer choice model; Robust optimization; Price assurance.; Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Productivity Analysis; Research Methods/ Statistical Methods.
Ano: 2011 URL: http://purl.umn.edu/122007
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