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| Adasme-Berríos,Cristian; Jara-Rojas,Roberto; Ramos-Cabello,Bárbara; Rodríguez,Marcelo; Mora,Marcos. |
| The main objective of this article was to analyze consumer responses to agricultural produce advertising. A survey was given to a non-probabilistic sample of 400 consumers in Rancagua, the capital city of the O'Higgins Region. A principal components analysis (PCA) was performed to identify the main factors influencing the consumption of agricultural produce and recognized four factors that influence the consumption of agricultural products: influence of advertising, impact of produce advertising, consumption of vegetables, and advertising preference. Additionally, the market segments that respond to agricultural produce advertising were identified using decision-tree methodology (CHAID). The results show that education is the most important segmenting... |
| Tipo: Journal article |
Palavras-chave: Agricultural produce; CHAID; Consumer behavior; Principal components analysis. |
| Ano: 2013 |
URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202013000100003 |
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| Schnettler,Berta; Crisóstomo,Gloria; Mills,Natally; Miranda,Horacio; Mora,Marcos; Lobos,Germán; Grunert,Klaus G. |
| In light of the increasing use of nanotechnology in food production, consumer acceptance of sunflower oil produced with nanotechnology or from genetically modified (GM) plants and the conventionally produced raw materials available in Temuco (Araucanía Region, Chile), market segments were differentiated with respect to their acceptance of nanotechnology and characterized according to their sociodemographic characteristics and food neophobia level. To achieve this aim, a survey was administered to 400 people. Using a conjoint analysis, the brand (33.6%) and production system (32.6%) were determined to be more important than the price (19.2%) and health certification (14.6%); national brands, produced conventionally with a health certification seal and sold... |
| Tipo: Journal article |
Palavras-chave: Sunflower oil; Transgenic food; Nanotechnology. |
| Ano: 2013 |
URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202013000100002 |
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| Schnettler,Berta; Crisóstomo,Gloria; Mora,Marcos; Lobos,Germán; Miranda,Horacio; Grunert,Klaus G.. |
| Given the increasing use of nanotechnology in food production and packaging, its acceptance was evaluated in Temuco, Chile, and different consumer segments were identified. Different brands of sunflower oil were used at different prices as a case study. A structured questionnaire was applied to 400 supermarket shoppers. It was determined that brand was more important than nanotechnology application in packaging and food, and more important than price. The consumers preferred an average priced oil with a manufacturer's brand with nanoparticles to reduce cholesterol, and packaging with nanoparticles to increase the shelf life of the product and to prevent the growth of microorganisms. Three consumer segments were distinguished by the cluster analysis. The... |
| Tipo: Info:eu-repo/semantics/article |
Palavras-chave: Nanotechnology in food; Nanotechnology in packaging; Satisfaction with food-related life. |
| Ano: 2014 |
URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612014000100023 |
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