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	Provedor de dados AgEcon (2) Autor Fleming, Euan M. (2) Griffith, Garry R. (2) Morales, Luis Emilio (2) Umberger, Wendy J. (2) Wright, Vic (2) Palavra-chave Australian beef marketing system (1) Beef Branding (1) Branding (1) Consumer Preferences (1) Focus Groups. (1) Innovation (1) Livestock Production/Industries (1) Marketing (1) Segmentation (1) Mais... Tipo do documento Conference Paper or Presentation (2) Ano 2009 (1) 2008 (1) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última CHARACTERISTICS OF DIFFERENT CONSUMER SEGMENTS IN THE AUSTRALIAN BEEF MARKET AgEcon Morales, Luis Emilio; Griffith, Garry R.; Wright, Vic; Umberger, Wendy J.; Fleming, Euan M.. Beef consumers in Australia have shown differences in their preferences for products and sensitivity to price. This can be explained by the influence on expected quality of cues related to health, production process and eating experience. Eating experience is difficult to predict as consumers generally do not have enough information to form reliable expectations. In this context, branded beef can help to signal quality and reduce the degree of uncertainty that consumers experience when shopping. Focus group research identified different segments, premiums for preferred products and potential for large-scale differentiation and branding in the Australian market. Tipo: Conference Paper or Presentation Palavras-chave: Beef Branding; Consumer Preferences; Segmentation; Focus Groups.. Ano: 2009 URL: http://purl.umn.edu/48063 PRODUCT AND BRANDING INNOVATIONS IN THE AUSTRALIAN BEEF MARKETING SYSTEM AgEcon Morales, Luis Emilio; Fleming, Euan M.; Wright, Vic; Griffith, Garry R.; Umberger, Wendy J.. Meat Standards Australia (MSA) represents a new beef classification system, derived from consumer preferences, which allows classifying beef in interesting ways to consumers and creates the basis for product differentiation and branding. Currently, branding of beef cuts occurs on a limited scale; however, research has revealed clear segmentation across consumers and premiums for preferred products in niche markets. The objective of this study is to identify the potential for large-scale differentiation and branding in the Australian beef marketing system and how this may best be done given the structure of the supply chain. Tipo: Conference Paper or Presentation Palavras-chave: Innovation; Branding; Australian beef marketing system; Livestock Production/Industries; Marketing. Ano: 2008 URL: http://purl.umn.edu/5993 Registros recuperados: 2 Primeira ... 1 ... Última

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