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| Tsakiridou, Efthimia; Mattas, Konstadinos; Mpletsa, Zoi. |
| The increasing importance of food quality and food safety has led to an increased consumer concern for certified quality products. However, the market share of certified quality products still remains very small. The aspect of quality has also been accepted as an important ingredient of marketing that offers producers a great opportunity to differentiate themselves in the market and add value to their products (Jervell and Borgen, 2004). In the case of agricultural products producers may view a quality certification (either it is a certification of traceability or a quality label) as a tool that protects them in an environment of distrust and as a promotion strategy that will add value to their products and justify higher prices for them. However, in... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
| Ano: 2007 |
URL: http://purl.umn.edu/7850 |
