Foodborne disease outbreaks have a tremendous impact on society, including foodborne illnesses, hospitalizations, lost work time, and deaths. These food-safety events have a significant influence in shaping consumer's perception of risk. In food consumption, outbreaks of foodborne illnesses also have an effect on the development of public health policy. Due to these safety-related uncertainties in the food supply chain, various regulatory safety and health policies are implemented to decrease potential harm to likely victims. The expected effect of these food-safety policies forecasted in terms of reduction in foodborne illnesses, mortality, and food-related diseases may be overstated if consumer's offsetting behavior is overlooked. Reduction and in some... |