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	Provedor de dados AgEcon (2) Autor Lagerkvist, Carl Johan (2) Ngigi, Marther W. (2) Okello, Julius Juma (2) Hess, Sebastian (1) Karanja, Nancy (1) Mburu, John G. (1) Mais... Palavra-chave Crop Production/Industries (2) Food safety (2) Willingness to pay (2) Demand and Price Analysis (1) Food Consumption/Nutrition/Food Safety (1) Kenya (1) Leafy vegetables (1) Perceived risk (1) Regression tree (1) Urban agriculture (1) Urban consumers (1) Mais... Tipo do documento Conference Paper or Presentation (1) Journal Article (1) Ano 2011 (1) 2010 (1) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última Assessment of developing-country urban consumers’ willingness to pay for quality of leafy vegetables: The case of middle and high income consumers in Nairobi, Kenya AgEcon Ngigi, Marther W.; Okello, Julius Juma; Lagerkvist, Carl Johan; Karanja, Nancy; Mburu, John G.. The improvement in income in developing countries has led to emergence of middle and high income consumers in urban centers. Improvement in income usually causes the shift to consumption of non-staples including leafy vegetables. Thus in major developing country urban centers there has been rapid expansion of the grocery sections featuring leafy vegetables in leading retail stores. Specialty stores have also emerged featuring broad range vegetables. Many middle and high income consumers shop these stores. This study examines the willing of the middle and high income consumers who shop specialized stores to pay for quality of leafy vegetables and drivers of willingness to pay for quality. The study uses contingent valuation and the payment card method in... Tipo: Journal Article Palavras-chave: Willingness to pay; Food safety; Urban consumers; Leafy vegetables; Kenya; Crop Production/Industries; Demand and Price Analysis. Ano: 2010 URL: http://purl.umn.edu/96191 Consumers’ Willingness to Pay for Food Safety in Nairobi: The Case of Fresh Vegetables AgEcon Lagerkvist, Carl Johan; Hess, Sebastian; Ngigi, Marther W.; Okello, Julius Juma. Large urban areas in developing countries represent currently the most dynamically growing markets for food products. This study investigates the willingness to pay of consumers in Nairobi for safer leafy vegetables. We survey individuals’ perceived food safety across four major market categories, while also considering the explanatory role of trust and behavioral, psychological, and socio-demographic covariates. Results show that willingness to pay is market-specific and multi-faceted, with trust and perceived risks as important drivers, while income plays only a subordinate role. We conclude that policy makers should aim to reduce asymmetric information within the value chain without raising food prices such that safer vegetables would become... Tipo: Conference Paper or Presentation Palavras-chave: Food safety; Perceived risk; Willingness to pay; Regression tree; Urban agriculture; Crop Production/Industries; Food Consumption/Nutrition/Food Safety. Ano: 2011 URL: http://purl.umn.edu/114409 Registros recuperados: 2 Primeira ... 1 ... Última

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