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| Sousa, Fernando; Nicolay, Gian; Home, Robert. |
| • Mobile-phone videos could be accessed by people with limited or no contact with information sources, such as younger women, and video based information was found to be understandable for illiterate farmers. • The use of video on mobile phones is a novel approach to farmer-to-farmer exchange and has great potential for enhancing dissemination programs or specific research and development projects to enable more resilient, inclusive and democratic agricultural information systems. • Of the farmers who had watched one of the videos (N = 148), 60.1 % had adopted at least one of the videos’ innovations. • Farmers who received the videos on their mobile phones shared them via Bluetooth with an average of 6 other farmers, quickly expanding their outreach. |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Education; Extension and communication Africa. |
| Ano: 2018 |
URL: http://orgprints.org/34862/1/Poster_Syprobio_Sousa_2018.pdf |
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| Sousa, Fernando; Nicolay, Gian; Home, Robert. |
| A challenge for researchers and other developers of new technologies in agriculture is to find ways of communicating their results and recommendations. This challenge is particularly acute in regions in which farmers have limited access to education and where illiteracy is widespread, such as in the rural areas of Mali. One approach that shows potential, yet remains largely unused by extension services, is the dissemination of educational videos on mobile phones with video and Bluetooth technology (3G mobile phones). It has been shown that the conditions are suitable for this approach to be used in Mali, with 3G mobile phones widely available in the region but there is little empirical evidence of its acceptance and potential impact. This article aims to... |
| Tipo: Journal paper |
Palavras-chave: Education; Extension and communication. |
| Ano: 2019 |
URL: http://orgprints.org/36360/1/Sousa-etal-2019-IntJSusDevlopResearch-Vol5-Issue1-p1-8.pdf |
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