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"Trust weakens as distance grows" : Finnish results of the OMIaRD consumer focus group study on organic foods Organic Eprints
Niva, Mari; Mäkelä, Johanna; Kujala, Jouni.
Consumers' views and ideas about organic foods are multifaceted and complex. Consumers have different, even contradictory expectations and views. There is no one shared view of what organic foods are, what they represent and how the production and consumption of organic foods should develop in the future. We can divide the issues relating to the image of organic products into two categories: firstly, issues which consumers can judge for themselves by looking at and tasting the products and secondly, issues which are largely trust-based and cannot be evaluated by examining the products on the market but require trust in the whole system of organic production. Price, quality and level of processing belong to the first category, whereas purity,...
Tipo: Report Palavras-chave: Markets and trade.
Ano: 2004 URL: http://orgprints.org/11138/1/omiard.pdf
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Individual choices? Bioscience, culture and society as approaches to genes, eating and health Organic Eprints
Niva, Mari; Sandell, Mari; Kirveennummi, Anna.
This paper presents the background and a plan for an interdisciplinary study that aims at examining the practices of eating as an entanglement of biology, culture and society all together. Our interest is on genes not only as a biological fact but also as a scientific discovery that increasingly shapes our understanding of the interconnections between genotype, eating patterns and health. Genetics is assumed to bear a growing role in the self-understanding and eating practices of future consumers. In this paper, we first highlight the basic assumptions on the role of the social and the individual in theory of practices, food-relating taste psychogenomics, and cultural studies.
Tipo: Conference paper, poster, etc. Palavras-chave: Food systems.
Ano: 2009 URL: http://orgprints.org/16422/1/consumer9.pdf
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