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| SCHNETTLER,BERTA; LOBOS,GERMÁN; MIRANDA,HORACIO; ORELLANA,LIGIA; GRUNERT,KLAUS G.. |
| ABSTRACT With the aim of identifying strategies to increase fruit consumption in Temuco, consumer segments were classified according to the importance and preference of theattributes type of fruit, package/ brand, benefit associated with fruit consumption and price. A survey was applied to 400 people in Temuco,Chile, distributed using a simple allocation: 200 working adults and 200university students. The questionnaire included the SWFL (Satisfaction with Food-related Life) scale, respondents’ fruit consumption habits and their characteristics. Using conjoint and cluster analyses, three segments were distinguished: Group 1 (22.0%) gave greatest importance to the package/brand and preferred themessage “prevents diseases” and “without information”; Group 2... |
| Tipo: Info:eu-repo/semantics/article |
Palavras-chave: Fruits; Health benefits; Chile. |
| Ano: 2015 |
URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0100-29452015000400883 |
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