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Elaboração de estratégias em organizações rurais: uma abordagem sob o enfoque das teorias prescritiva e descritiva AgEcon
Mineu, Humberto Ferreira Silva; Oliveira, Luciel Henrique de.
This piece of work was intented to characterizing the elaboration of strategies in farm organizations. The option for this double model approach involving the prescriptive and descriptive theories seeks to better understanding what happens strategywise in such organizations. A multicase study was used, with four corn and soy producers in Uberaba, MG who were chosen based on their technoeconomical- managerial profile, in the meeting of the purposes of the research and easy access. It was verified that the use of different approach strategies, through two different schools, involving the prescriptive and descriptive theories allowed to assimilate what happens in terms of strategy in the farm organizations researched; it was realized that the combination of...
Tipo: Journal Article Palavras-chave: Strategies in farm organizations; Multicase study.
Ano: 2003 URL: http://purl.umn.edu/43585
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OS NOVOS RUMOS DA ESTRATÉGIA DE MARKETING NO MERCADO FARMACÊUTICO AgEcon
Correa, Gisleine Fregoneze; Oliveira, Luciel Henrique de.
The pharmaceutical industry invests its sales force in contacts with doctors, making visits and publicizing its drugs, in order for them to prescribe these products to their patients. This work discusses the structure of the pharmaceutical market and how marketing strategies are used by laboratories in their relations with doctors and with the owners of pharmacies and drugstores. The cases of two laboratories, Aché and Boehringer Ingelheim, which serve as the reference for this study, are presented and discussed. The work demonstrates the difficulties arising from the lack of doctors, lack of assistance and the disloyal and unfair competition between ethical and promotional products. It was observed that the industries should improve their guidance and...
Tipo: Journal Article Palavras-chave: Marketing; Strategy; Pharmaceutical industry; Sales promotion.; Agribusiness; Agricultural Finance; Industrial Organization.
Ano: 2008 URL: http://purl.umn.edu/61741
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