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	Provedor de dados AgEcon (1) Autor Bontemps, Christophe (1) Orozco, Valerie (1) Requillart, Vincent (1) Palavra-chave D40 (1) Demand and Price Analysis (1) Empirical models (1) Food products (1) L81 (1) Pricing (1) Private labels (1) Q13 (1) Mais... Tipo do documento Conference Paper or Presentation (1) Ano 2005 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Confirming the Price Effects of Private Labels Development AgEcon Bontemps, Christophe; Orozco, Valerie; Requillart, Vincent. We study the price response of national brands to the development of private labels. We use monthly data from a consumer survey reporting their purchases for 218 food products. We show that when private labels have a significant effect on national brands prices (144 cases over 218), that is positive (89%). We also show that the increase in the prices of national brand products is explained by a strategy of product differentiation. Finally, price reaction of national brands differs with the type of private labels they are facing. This paper confirms, on a larger number of products, previous empirical results. Tipo: Conference Paper or Presentation Palavras-chave: Private labels; Pricing; Empirical models; Food products; L81; Q13; D40; Demand and Price Analysis. Ano: 2005 URL: http://purl.umn.edu/24735 Registros recuperados: 1 Primeira ... 1 ... Última

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