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| McCluskey, Jill J.; Grimsrud, Kristine M.; Ouchi, Hiromi; Wahl, Thomas I.. |
| In Japan, a large U.S. export market, there has been growing public opposition against genetically modified (GM) foods. Using a dichotomous choice contingent valuation method, findings show the discount needed for Japanese Seikyou consumers to purchase GM food products is positively affected (i.e., a greater discount is required) by higher levels of self-reported risk perceptions toward GM food, higher levels of concern about food safety and the environment, higher self-reported knowledge about biotechnology, education levels, and income. Interestingly, gender does not significantly affect the discount needed for GM food. Further, it can be inferred from the results that a transformation of Japanese consumers' perceptions and attitudes is needed for GM... |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2003 |
URL: http://purl.umn.edu/31631 |
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