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Are Consumers in Developing Countries Willing-to-Pay More for Micronutrient-Dense Biofortified Foods? Evidence from a Field Experiment in Uganda AgEcon
Chowdhury, Shyamal K.; Meenakshi, J.V.; Tomlins, Keith; Owori, Constance.
Vitamin A deficiency is a major health problem in Africa and in many other developing countries. Biofortified staple crops that are high in pro vitamins A and adapted to local growing environment have the potential to reduce the prevalence of vitamin A deficiency. One such example is the orange-fleshed sweetpotato. However because of its distinctive orange color, which is in contrast to the white varieties that are typically consumed in Africa, it is important to assess whether consumers will accept it. It is this question that this paper attempts to address, using a choice experiment with the real product to quantify the magnitude of the premium or discount in consumers’ willingness to pay that may be associated with it. In addition, it also considers...
Tipo: Conference Paper or Presentation Palavras-chave: Cheap talk; Field experiments; Hypothetical bias; Conjoint analysis; Universal logit; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy; C35; C93; D 83; Q18.
Ano: 2009 URL: http://purl.umn.edu/49945
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