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Consumers' choice of broiler meat in Finland: the effects of country of origin and production methods AgEcon
Pouta, Eija; Forsman-Hugg, Sari; Heikkila, Jaakko; Isoniemi, Merja; Makela, Johanna; Paananen, Jaana.
Among consumers there is an increasing interest and concern about the ways food is produced. This calls for the poultry industry to differentiate their products and production methods to directions valued by the consumers. In this study we use choice experiment to analyse the importance of broiler production method and the country of origin for the Finnish consumers. In the experiment, we offer several alternatives for regular broiler, including products that have been produced using organic methods, as well as products produced by emphasising animal welfare or consumer health aspects. The conditional logit model of consumer preferences for broiler meat in Finland revealed the very strong positive perceptions of domestically produced broiler products....
Tipo: Conference Paper or Presentation Palavras-chave: Choice experiment; Latent class analysis; Preference heterogenity; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.
Ano: 2008 URL: http://purl.umn.edu/43543
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Building the content of CSR in the food chain with a stakeholder dialogue AgEcon
Forsman-Hugg, Sari; Katajajuuri, Juha-Matti; Pesonen, Inkeri; Paananen, Jaana; Makela, Johanna; Timonen, Paivi.
The paper is concerned with the content of corporate social responsibility (CSR) in the food supply chains. The objective is to build the content of CSR in the food chain with a stakeholder dialogue. The research project takes an action oriented approach and is based on case studies. The project draws on three different case food products and their supply chains: rye bread, broiler chicken products and margarine. The content of CSR is constructed in interaction between researchers, consumers, companies and their interest groups. The research project combines the compilation and analysis of extensive information sources, constructive technology assessment and stakeholder workshops. The paper presents how the research process is proceeding in a dialogue with...
Tipo: Conference Paper or Presentation Palavras-chave: Corporate social responsibility; Supply chain; Stakeholders; Agribusiness.
Ano: 2008 URL: http://purl.umn.edu/44254
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