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Making business with giants- impact of retail internationalization in Central and Eastern Europe AgEcon
Hanf, Jon Henrich; Dautzenberg, Kirsti; Pall, Zsombor.
Due to increasingly globalized markets and internationalization, the food retail business has undergone a number of structural changes. Former nationally oriented retailers have suddenly become global. This process in the retail sector affects also new structures in the agribusiness, most notably as general retailers export their business models. A comparison of the development and the impact of globalization in the retail sectors of different Central and Eastern European countries reveal varied opportunities and threats for the participants of agribusiness.
Tipo: Conference Paper or Presentation Palavras-chave: Retail internationalisation; Central and Eastern Europe; Agri food business; Agribusiness; Marketing.
Ano: 2009 URL: http://purl.umn.edu/50074
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Is retailing really unique? Insights into retail internationalization using business theories AgEcon
Hanf, Jon Henrich; Pall, Zsombor.
Internationalization is one of the most important trends in retailing today. This process is not new, however has accelerated in the last two decades. It was less than 30 years ago that almost all of the world’s retail firms were pure national firms with a negligible share in foreign markets. That scenario has changed dramatically. Taking a look at the top 200 global retailers, almost all players except those in the US operate in numerous countries, having established a noteworthy business capacity in foreign markets. It is observed that retailers often export their business model in new markets. Therefore they are regarded as driving forces of structural change in the agri food business. The understanding of retail internationalization is essential to the...
Tipo: Conference Paper or Presentation Palavras-chave: Internationalization; Retail internationalization; Business internationalization theories; Agricultural and Food Policy.
Ano: 2009 URL: http://purl.umn.edu/58025
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