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	Provedor de dados 31 (1) Autor Fernandes da Costa, Pedro M. (1) Hu, Wuyang (1) Pan, Minling (1) Palavra-chave Agribusiness (1) Agricultural and Food Policy (1) Ahi Poke (1) Consumer/Household Economics (1) D12 (1) Demand (1) Demand and Price Analysis (1) Hawaii (1) Marketing (1) Q13 (1) Tobit (1) Mais... Tipo do documento Conference Paper or Presentation (1) Ano 2009 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Consumer Demand for Ahi Poke (Raw Tuna Salad) in Hawaii 31 Fernandes da Costa, Pedro M.; Hu, Wuyang; Pan, Minling. Ahi poke (raw tuna salad) has significant role in Hawaii culture and economy. A consumer survey in Hawaii was used to examine consumers’ purchasing intentions of ahi poke. A censored analysis was conducted to analyze the demand and tie with various consumer characteristics. Results show that many consumer eat ahi poke frequently and different consumer profiles will lead to large differences in their demand. Information obtained in study may help producers and retailers to better target their marketing strategies and increase sales. Tipo: Conference Paper or Presentation Palavras-chave: Ahi Poke; Demand; Hawaii; Tobit; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Marketing; Q13; D12. Ano: 2009 URL: http://purl.umn.edu/56346 Registros recuperados: 1 Primeira ... 1 ... Última

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