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| Park, Jaehong; Henneberry, Shida Rastegari. |
| Using the choice-based conjoint analysis and self explicated approach, I elicited South Korean millers’ preference and willingness to pay for the quality characteristics of hard white wheat that is used in producing all-purpose flour. In specified seven attributes, test weight, moisture, and price significantly affect to South Korean millers’ utility but protein contents, ash, dockage, and falling number does not. South Korean millers are more willing to pay to change the quality characteristics related to the milling yields and profitability, such as test weight, moisture and dockage. But their willingness-to-pay for protein content is not as big as common expectation. Along with the research of Srinivasan (1997), we found that the self-explicated... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Hard White Wheat; South Korean wheat market; Choice-based conjoint analysis; Self-explicated approach; Conditional logit model; Willingness-to-pay; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Crop Production/Industries; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; International Relations/Trade; Marketing; Research Methods/ Statistical Methods. |
| Ano: 2010 |
URL: http://purl.umn.edu/56327 |
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| Park, Jaehong; Davis, George C.. |
| Understanding the role of health information in food and nutrient demand has become an important issue over the last decade. Endogeneity and measurement error are two empirical problems that are inherent in this type of analysis. While some type of instrumental variables estimation would appear the obvious solution, this paper provides several theoretical and empirical reasons why this is not the case in cross-sectional analysis. An alternative estimation strategy is pursued, an empirical example given, and the implications discussed. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Food Consumption/Nutrition/Food Safety. |
| Ano: 2000 |
URL: http://purl.umn.edu/24015 |
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| Capps, Oral, Jr.; Park, Jaehong. |
| Using datat from the 1994-1996 CSFII/DHKS, we identify and assess factors affecting the decision to consume pork and conditional on consuming pork, the decision of the amount of pork intake. Branded and generic advertising of pork play a prominent role in both decisions. Beef advertising, however, does not significantly affect either the probability of consuming pork or the amount of pork intake. Key health, attitudinal and lifestyle factors are smoking status, dietary status, body mass index, the importance of nutrition in buying food, and trimming visible fat from meat. These factors however impact the probability of consuming pork rather than the amount of pork consumed. Region, urbanization, race, age, income, and seasonality also affect pork... |
| Tipo: Journal Article |
Palavras-chave: Branded advertising and promotion; CSFII/DHKS (1994-96); Generic advertising and promotion; Pork demand; Pork checkoff; Demand and Price Analysis; Marketing. |
| Ano: 2002 |
URL: http://purl.umn.edu/15508 |
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