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| Registros recuperados: 19 | |
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| Siebert, John W.; Hagerman, Amy D.; Park, John L.. |
| The fast-growing US ethanol industry has historically been characterized by large downstream investments made by farmers. The authors assess the value which the stock market may hold for downstream investment by farmers as well as by ethanol manufacturers themselves. The model framework used herein expands on the original VEST framework developed by Siebert, Jones and Sporleder. A word of caution, the model herein is not intended to provide an on-going, risk-reducing business strategy. However, it can and does provide a quick method to calculate the reasonableness of a downstream investment request that a farmer (or any business person) might be challenged to consider. Although virtual stock market investments may certainly assist in value added... |
| Tipo: Journal Article |
Palavras-chave: Cooperatives; Corn; Equities; Ethanol; Value added; Resource /Energy Economics and Policy; Q10; Q32. |
| Ano: 2008 |
URL: http://purl.umn.edu/53737 |
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| Green, Geoffrey M.; Park, John L.. |
| Supermarket companies expend significant resources and employ many promotional activities so as to convince consumers to shop their stores. This analysis investigates the promotional activities of a single retail food company to determine the price and promotion responsiveness of fluid milk products that differ by milkfat content. It utilizes weekly, store-level scanner data. Seasonality and advertising are significant determinants of retail sales of fluid milk. Own-price elasticities are negative, and cross-price elasticities are positive for all milk types and are significant and elastic in the case of 2% milk. Advertising effects are positive and statistically significant. The response to advertising is much more pronounced for reduced-fat milk types... |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 1998 |
URL: http://purl.umn.edu/26836 |
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| Park, John L.. |
| In 1998, food and packaged goods manufacturers presented 17,977 new items for evaluation by channel intermediaries (grocery buyers, merchandisers, and category managers). This product selection process is recognized as a time and labor intensive effort on the part of manufacturers and their retail counterparts. Ultimately, only one-third of these new product introductions may be accepted for distribution. Thus, manufacturers may benefit from increased insight to the channel intermediary's criteria for deciding which products to stock in their retail stores. It is suggested that this decision may be influenced by the presence of certain promotional and cash offerings, and this issue is examined in a logistic regression. |
| Tipo: Journal Article |
Palavras-chave: Industrial Organization. |
| Ano: 2001 |
URL: http://purl.umn.edu/34461 |
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| Park, John L.; McLaughlin, Edward W.. |
| The retail food industry has taken initiatives to improve cost and to return the focus of management to the consumer. Among these initiatives are Efficient Consumer Response (ECR) and category management. A mail questionnaire elicited perceptions on these issues from 95 executives among U.S. food wholesalers and retailers. This study found that ECR category management are being used to streamline costs and to remove logistical inefficiencies. Although it is widely recognized that category management provides a consumer focus, distributors seemingly brush aside tactics that target individual customers in favor of efforts that target logistical efficiency. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/26875 |
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| Park, John L.; German, Gene A.. |
| In an effort to ease communication between packaged goods manufacturers and retailers, this study investigates food retailers' preferences concerning the various promotional programs used in their stores. Through the use of a mail survey, retail executives from supermarket companies shared their perceptions of 22 specific promotional programs regarding each program's use, effectiveness, and attractiveness for future support. According to retailers, clear and consistent promotional performers include targeted direct mail, shipper displays, in-store coupons, in-ad coupons, and in-store demos and sampling. It is noted, however, that the use and perceived effectiveness of these programs may not always seem consistent. For example, retailers felt that... |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 2000 |
URL: http://purl.umn.edu/27757 |
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| Silva, Andres; Nayga, Rodolfo M., Jr.; Campbell, Benjamin L.; Park, John L.. |
| We assess the reduction of hypothetical bias in consumers’ willingness to pay (WTP) for products by applying a generic, short, and neutral cheap talk script in a retail setting. Using an open-ended elicitation mechanism with non-hypothetical, hypothetical, and hypothetical with cheap talk treatments, our results indicate that the hypothetical WTP values are higher than the nonhypothetical values, but the hypothetical with cheap talk values are not significantly different from non-hypothetical estimates. |
| Tipo: Journal Article |
Palavras-chave: BDM; Cheap talk; Field experiment; Hypothetical bias; Willingness-to-pay; Research Methods/ Statistical Methods. |
| Ano: 2011 |
URL: http://purl.umn.edu/117168 |
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| Park, Kristen; Park, John L.. |
| IN THE MID TO LATE 1980S, as computer networks grew and online services were developing, companies including supermarkets started to view home shopping as an exciting, new competitive venture. Now, food retailers are struggling with the possibility of providing a home shopping or consumer direct service for their customers. The decision for a supermarket company with traditional land-based stores to enter the online realm of marketing, however, represents a tremendous commitment. Through the use of a mail questionnaire, this report documents the factors and conditions that would motivate a supermarket company to engage in an e-commerce initiative. While questions evaluated retailer perceptions through the use of Likert scales, the survey also elicited... |
| Tipo: Working Paper |
Palavras-chave: Agribusiness. |
| Ano: 2000 |
URL: http://purl.umn.edu/122672 |
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| Registros recuperados: 19 | |
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