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| Registros recuperados: 10 | |
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| Park, Kristen; Park, John L.. |
| IN THE MID TO LATE 1980S, as computer networks grew and online services were developing, companies including supermarkets started to view home shopping as an exciting, new competitive venture. Now, food retailers are struggling with the possibility of providing a home shopping or consumer direct service for their customers. The decision for a supermarket company with traditional land-based stores to enter the online realm of marketing, however, represents a tremendous commitment. Through the use of a mail questionnaire, this report documents the factors and conditions that would motivate a supermarket company to engage in an e-commerce initiative. While questions evaluated retailer perceptions through the use of Likert scales, the survey also elicited... |
| Tipo: Working Paper |
Palavras-chave: Agribusiness. |
| Ano: 2000 |
URL: http://purl.umn.edu/122672 |
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| Park, Kristen; Gomez, Miguel I.. |
| We surveyed of grocery shoppers in the Northeast United States to measure how demographic characteristics and consumer behavior affect the use of four coupon types (paper, in-store, checkout, and online). We employ logit models to estimate the probability that a consumer is a regular coupon user conditioned to his/her demographic and behavioral characteristics. Readership and economizing-behavior variables have a larger impact on the probability of being a coupon user than do demographic variables, except in the case of online coupons. Our results suggest that targeting specific coupon types using demographic profiles alone is not an appropriate method of coupon distribution. Understanding behavioral characteristics of the coupon users will help target... |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2004 |
URL: http://purl.umn.edu/27132 |
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| Kaufman, Phillip R.; Handy, Charles R.; McLaughlin, Edward W.; Park, Kristen; Green, Geoffrey M.. |
| Mergers, acquisitions, and internal growth among grocery retailers, largely since 1996, have increased the share of grocery store sales accounted for by the largest 4, 8, and 20 food retailers nationwide. Similar consolidation is occurring among food wholesalers. At the same time, new packaged and branded produce items are gaining acceptance with consumers and vying for shelf space in the supermarket produce department. Growers, shippers, and their trade associations fear the possibility of fewer buyers for their products, particularly if new marketing and trade practices such as volume incentive rebates and slotting fees become widespread. This report uses data from the Censuses of Wholesale Trade and Retail Trade and industry sources to examine changes... |
| Tipo: Report |
Palavras-chave: Produce; Market channels; Fresh fruit and vegetables; Consumption; Foodstores; Foodservice; Food-at-home; Food-away-from-home; Wholesalers; Supermarkets; Consolidation; Food Consumption/Nutrition/Food Safety; Industrial Organization. |
| Ano: 2000 |
URL: http://purl.umn.edu/33747 |
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| McLaughlin, Edward W.; Park, Kristen; Perosio, Debra J.; Green, Geoffrey M.. |
| The way in which produce companies do business has changed quite dramatically from a decade ago. Documenting many of these changes is the objective of this report. The report is the third in a series of annual research projects conducted by The Food Industry Management Program at Cornell University for the Produce Marketing Association (PMA). This year the theme is “the new dynamics of produce buying and selling.” The method guiding this study has three principal components: (1) a review of the relevant trade and academic literature on the fresh produce industry, (2) an extensive mail questionnaire directed at produce retailers, and (3) personal interviews with shippers around the United States, including three extensive focus group sessions in the... |
| Tipo: Working Paper |
Palavras-chave: Agribusiness. |
| Ano: 1999 |
URL: http://purl.umn.edu/122681 |
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| Park, Kristen; Gomez, Miguel I.. |
| Despite the savings they represent, coupon redemptions have been declining since the early 1990s (NCH Marketing, 2003). To stem this decline and to increase the effectiveness of their coupon offers, manufacturers frequently target coupon offers to specific consumer segments by using a variety of coupon delivery methods. Therefore, the objective of this study is to examine consumers’ attitudes towards multiple coupon delivery methods to more efficiently and effectively target different consumer segments using the appropriate coupon vehicles. A written survey was distributed to supermarket shoppers from three retailers in the Northeast in eight of their stores. Respondents reported using paper coupons much more frequently than any other coupon type. Almost... |
| Tipo: Technical Report |
Palavras-chave: Marketing. |
| Ano: 2004 |
URL: http://purl.umn.edu/122101 |
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| McLaughlin, Edward W.; Hawkes, Gerard F.; Park, Kristen; Perosio, Debra J.. |
| For at least a decade, supermarket operators have turned increasingly to fresh foods for the strategic direction of their business by remodeling existing stores and building new stores to feature and emphasize produce, the delicatessen, the bakery, and other perishable departments. These departments have been the fastest growing and offer the greatest future sales potential as consumer demand for "fresh" and "ready to eat" prepared foods continues to grow. Despite these prospects, little is actually known about how consumers perceive and respond to product offerings and retailer initiatives in perishable departments. The objective ofthis report is to shed light on consumer attitudes and behavior with respect to one of the major supermarket perishable... |
| Tipo: Technical Report |
Palavras-chave: Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
| Ano: 1995 |
URL: http://purl.umn.edu/122993 |
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| Perosio, Debra J.; McLaughlin, Edward W.; Cuellar, Sandra; Park, Kristen. |
| Much of the success of the produce industry relies on a carefully choreographed supply chain. Planting the perfect varieties, harvesting at the peak of ripeness, packing in customized cartons, transporting fresh produce thousands of miles, and merchandising, marketing and promoting it at just the right moment, is a feat that relies on careful and detailed communication and coordination between grower/shippers and produce retailers. The objective of this study is to document the status, challenges and changes within the fresh produce distribution system. The method guiding this study has three major components: (1) a review of the relevant trade and academic literature on the fresh produce industry, (2) an extensive mail questionnaire directed at produce... |
| Tipo: Working Paper |
Palavras-chave: Agribusiness. |
| Ano: 2001 |
URL: http://purl.umn.edu/122645 |
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| Registros recuperados: 10 | |
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