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| Kezis, Alan S.; Crabtree, David; Cheng, Hsiang-Tai; Peavey, Stephanie R.. |
| This study investigated product introductions, marketing and distribution patterns among specialty food retailers in the eastern U. S. Based on 547 responses to a mailed survey, the results portray specialty food retailers as an extremely diverse group ranging from those who carry small specialty food sections within standard grocery or department stores to those who exclusively sell specialty foods. Respondents reported that new introductions account for about 22% of their total specialty food sales and that on average, they introduce about 23 products in a typical year. When evaluating new products, their most important considerations are quality followed by uniqueness. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 1997 |
URL: http://purl.umn.edu/26606 |
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| Kezis, Alan S.; Gwebu, Thula; Peavey, Stephanie R.; Cheng, Hsiang-Tai. |
| This study was based on a survey of customers who shopped at a small farmers' market during the summer/fall market season of 1995. Information from a survey completed by 239 shoppers was used to develop a profile of the primary consumer group, defined as those who shop regularly at the market and spend the most per visit. Comparisons between survey data and census data for the local population showed that primary shoppers at the market had higher education, higher annual household income, tended to be slightly older, and were more likely to be employed women. For the most part, the respondents were loyal, weekly shoppers who patronized the market because of the high quality of the products. Most reported that they were willing to pay more for produce... |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 1998 |
URL: http://purl.umn.edu/27442 |
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| Kezis, Alan S.; Smith, Duane A.; Peavey, Stephanie R.; Lloyd, Joseph A.. |
| Like many other vegetables, potatoes are marketed by type (russet, round white, red), rather than by variety (Burbak, Katahdin, Pontiac). Although varieties of the same type have similar outward appearances, they are also known to have different internal and cooking characteristics. There has been considerable controversy over the need for variety identification promotion in the potato industry. A consumer response study that distinguished between user satisfaction with different potato varieties was viewed as a step toward resolving this issue. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 1988 |
URL: http://purl.umn.edu/26950 |
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| Cheng, Hsiang-Tai; Kezis, Alan S.; Peavey, Stephanie R.; Smith, Duane A.. |
| Potatoes are marketed by type (i.e. round white, russet, red, etc.), rather than by variety. However, the round white varieties currently marketed by the Maine potato industry are known to differ considerably in terms of product characteristics. This study was designed to test the hypothesis that consumer acceptance of potatoes in home use varies by variety and to quantify how their level of acceptance and other characteristics impact their repurchase decision. A discrete choice model was used. The results indicated that consumers do differentiate round white potato varieties based on the performance of the potatoes in home use. Their willingness to repurchase the round white potatoes is affected by the variety used and the overall serving quality of... |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 1990 |
URL: http://purl.umn.edu/26541 |
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| Smith, Duane A.; Peavey, Stephanie R.. |
| This research reports the findings of focus group interviews which explored potato buying motives and preferences for russet, red skinned and round white potatoes among selected Northeastern consumers. The results indicate that the group members perceived all russets as "Idaho" potatoes, associated the red potatoes with gourmet meals, and viewed the round whites as generic potatoes, unsuitable for company meals. However, participants identified round whites as their personal favorite and as the kind they purchased most often. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 1990 |
URL: http://purl.umn.edu/26537 |
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| Peavey, Stephanie R.; Kezis, Alan S.; Smith, Duane A.. |
| The foodservice industry has grown rapidly over the past two decades and represents a major market for agricultural producers. The expansion of the foodservice industry has precipitated changes in the organization and structure of the industry and its distribution chain. The central link of particular interest to suppliers is the foodservice distributor industry. In addition to describing the organizational and structural components of the foodservice industry, this research describes the function of the foodservice distributors and analyzes key characteristics of distributors located throughout the eastern United States. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 1989 |
URL: http://purl.umn.edu/26685 |
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| Cheng, Hsiang-Tai; Peavey, Stephanie R.; Kezis, Alan S.. |
| The wild blueberry crop harvested in Maine and eastern Canada has increased considerably in recent years. The purpose of this study is to understand the recent trends in demand for wild blueberries with particular attention to the effects of production and the marketing of wild and cultivated blueberries. A price response model was developed to analyze farm-gate price and the processor price, using annual data from 1978 through 1997. Key explanatory variables in the model include quantity of wild blueberries, real per capita disposable income, the quantity of processed cultivated blueberries, and carry-over stocks of frozen blueberries. |
| Tipo: Journal Article |
Palavras-chave: Demand and Price Analysis. |
| Ano: 2000 |
URL: http://purl.umn.edu/27435 |
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| Peavey, Stephanie R.; Smith, Duane A.; Kezis, Alan S.. |
| This study analyzed consumer response to potatoes tested for pesticide residues. These potatoes were packed in five pound bags and priced at three different levels in participating supermarkets. Even when sold at identical prices, consumers continued to favor the traditional round white over the reside-tested potatoes. However, sales of residue-tested were equal at all three price levels, indicating little price resistance among consumers interested in this type of product. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 1990 |
URL: http://purl.umn.edu/27107 |
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