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| Pelton, Marie E.; Hu, Wuyang; Pagoulatos, Angelos. |
| A conjoint analysis of equestrian trail characteristics (trail length, scenic views, open land, bathroom/shower facilities, restricted use, distance, and entrance fee) is conducted for the state of Kentucky. The conditional logit results show location is an important determiner of willingness to pay. In particular, scenic views and restricted use are highly valued (WTP above $20). However, increased distance from home to the trail results in a negative willingness to pay. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Equestrian trail characteristics; Conditional logit; Conjoint analysis; Environmental Economics and Policy. |
| Ano: 2011 |
URL: http://purl.umn.edu/103624 |
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| Zhou, Guzhen; Tran Cong, Chinh; Poerwanto, Devie A.; Goodman, Lucas A.; Pelton, Marie E.; Vollaro, Michele; Childress, Ronald; Kaninda Tshikala, Sam; He, Xiao; Zheng, Zijuan; Maynard, Leigh J.. |
| A dairy products manufacturer wishing to expand into university foodservice operations collaborated with a graduate marketing class to research student preferences regarding the Company’s products. Baseline and follow-up stated choice surveys and conditional logit analyses were conducted at a land-grant university where the Company’s products were introduced. Brand awareness grew but remained low during the study period. Average WTP estimates for the Company’s most popular product approximated the retail price and resembled WTP for a competing brand. Average WTP for the Company’s other products, however, was considerably lower than the retail price. Significant WTP differences existed among some consumer segments. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Willingness-to-Pay; Consumer Segment; University Foodservice; Conjoint analysis; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Research Methods/ Statistical Methods. |
| Ano: 2010 |
URL: http://purl.umn.edu/61332 |
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