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| Perez-Cueto, Federico J.A.; Verbeke, Wim; Chryssochoidis, George M.; Grunert, Klaus G.; Scholderer, Joachim. |
| Objective: to describe the occasions when, the places where and people with whom respondents reported pork meat consumption. Design & Setting: Cross-sectional web based survey in Belgium, Denmark, Germany, Greece and Poland, January 2008, with quota samples on gender (male, female), age categories (20- 44y and 45-70y), and locality of residence (urban, rural with low pig production density and rural with high pig production density). Subjects: 2437 respondents (51% women, 49% men; mean age 41.4 y SD 13.1). Methods: Online computer based survey, including sociodemographic information, anthropometrics (weight, height), and further questions on frequency of pork consumption (30 common items, 17 country-specific items), the occasions (working day, any day,... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Occasions; Pork consumption; Europe; Q-Porkchains; Food Consumption/Nutrition/Food Safety. |
| Ano: 2008 |
URL: http://purl.umn.edu/44236 |
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| Aschemann-Witzel, Jessica; Perez-Cueto, Federico J.A.; Niedzwiedzka, Barbara; Verbeke, Wim; Bech-Larsen, Tino. |
| Every now and then, astonishing success stories can be observed on the food market. Many of the recent examples make reference to health characteristics and arguments. In order to analyse the possibly underlying success factors, an empirical case study approach was chosen. 27 successful European Union food marketing cases were purposively sampled from the database of renowned marketing effectiveness awards as well as following a series of food market expert interviews. Success factors were analyzed in a two-step approach, first for each case and then in a case-by-case comparison structured with a card sorting method. Six groups of success factors emerged from the analysis and named "data and knowledge", "emotions", "endorsement", "media", "community" and... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Health Economics and Policy; Marketing. |
| Ano: 2011 |
URL: http://purl.umn.edu/114211 |
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