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| Registros recuperados: 47 | |
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| Phillips, Jon C.; Peterson, H. Christopher. |
| The market for organic food has been growing 20% per year for the past nine years. Fruits and vegetables are a large part of the organic market, accounting for more than $670 million in retail sales annually. This presents an opportunity for entry of new agricultural producers, and the expansion of existing organic growers. Similarly to other businesses, organic producers will succeed by providing customer value. The best opportunity for organic growers to achieve this is to focus on increasing the perceived benefits of the product. Examples of benefits for organic growers to focus on are: favorable environmental impacts, positive health benefits, and positive effects on the local economy. Since the market for organic fruits and vegetables is currently... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Demand and Price Analysis. |
| Ano: 2001 |
URL: http://purl.umn.edu/11778 |
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| Peterson, H. Christopher; Wysocki, Allen F.. |
| Fundamental changes are underway in the U.S. agri-food system, changes that are altering traditional marketing relationships. Parts of the food system are becoming tightly integrated, such as the poultry subsector and, increasingly, the pork subsector. The tightening of vertical linkages has been characterized by movement from open markets to various forms of managed coordination, e.g. contracting, strategic alliances, and single ownership of multiple market stages. 1998 AAEA Symposium |
| Tipo: Working or Discussion Paper |
Palavras-chave: Industrial Organization. |
| Ano: 1998 |
URL: http://purl.umn.edu/11651 |
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| Mainville, Denise Y.; Peterson, H. Christopher. |
| Transaction cost economics revolutionized economists understanding of coordination strategy decisions, bringing into the economic equation questions of how the attributes of a transaction affect the governance decision, particularly given the reality of bounded rationality and possibility for opportunism among partners in an exchange. Despite the explanatory power of transaction cost models, they have been criticized on theoretical grounds and for operational shortcomings. Specifically, Dow points out that in order to compare transaction costs across different governance structures, the characteristics of the transaction must be constant regardless of the governance structure in question (Dow in Dietrich 1994 p 4). This is rarely the case in reality. In... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Marketing. |
| Ano: 2004 |
URL: http://purl.umn.edu/11629 |
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| Peterson, H. Christopher; Wysocki, Allen F.. |
| A number of past authors have argued that vertical coordination strategies lie along a continuum running from spot markets to vertical integration. However, the strategies that make up the middle of this continuum have remained ill defined and the sense in which the continuum is truly a continuum has not been made specific. This paper attempts to define the continuum and its "middle" strategies in such a manner that the continuum is truly a continuum has not been made specific. This paper attempts to define the continuum and its "middle" strategies in such a manner that the continuum becomes a useful means by which firm-level decision makers could examine their options for vertical coordination strategy. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Industrial Organization. |
| Ano: 1997 |
URL: http://purl.umn.edu/11817 |
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| Phillips, Jon C.; Peterson, H. Christopher. |
| ABSTRACT Niche marketing has recently received a great deal of attention in the agri-food trade press and in academic circles as a legitimate strategy for small- and medium-sized agri-food firms. Due to the limited theoretical treatment of agri-food niche marketing strategy, the paper will apply marketing concepts from the general management literature (e.g., Porter; Linneman and Stanton) to agri-food industries. The first objective of the paper is to introduce the three elements of niche marketing strategies and show how these elements can be used to form a strategy identification matrix. The matrix is intended to be used by agribusiness decision makers to assist in the development of niche marketing strategies. The second objective is to provide... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Marketing. |
| Ano: 2001 |
URL: http://purl.umn.edu/11481 |
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| Mainville, Denise Y.; Peterson, H. Christopher. |
| This paper reports the results of market place and consumer research for hard apple cider. The objectives of the research were to determine potential demand for and constraints to the supply of hard apple cider in Michigan. The research was undertaken using on-site and focus group interviews of managers of microbrews, brew-pubs, restaurants and retailers. The research revealed much enthusiasm over HC market potential among purveyors interviewed, particularly among microbrewers, brew-pubs, and specialty retailers. Respondents estimated the potential value of Michigan hard cider market to be relatively small but significant-from 1-5% of purveyors' alcohol sales, and as high as 20% in some cases. Potential hard cider consumers are diverse and include 1)... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Demand and Price Analysis. |
| Ano: 2005 |
URL: http://purl.umn.edu/11711 |
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| Jones, Kraig M.; Raper, Kellie Curry; Whipple, Judith M.; Mollenkopf, Diane A.; Peterson, H. Christopher. |
| This research evaluates the main characteristics considered in commodity-procurement decisions made by food manufacturers. Procurement characteristics are examined and a framework is developed which classifies procurement characteristics into three categories: product constraints, company constraints, and service constraints. A case-study approach is used to determine the importance of various procurement characteristics and their impact on the buyer’s procurement-mechanism choice. The research also examines the strategic role that a commodity-procurement department plays within a corporation and how that role relates to the three commodity-procurement decision classifications. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 2007 |
URL: http://purl.umn.edu/46586 |
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| Dentoni, Domenico; Tonsor, Glynn T.; Calantone, Roger J.; Peterson, H. Christopher. |
| Growing segments of world consumers seek better quality, healthiness and larger variety in their food consumption (Verbeke, 2005; IDDBA, 2008). As part of this process, consumers’ attention for place-of-origin (POO) attributes as part of the demand of agri-food products is increasing (Grunert, 2005). The major dimension of POO attributes that have been studied in agricultural economics and marketing literature since the 1960s is country-of-origin (Dichter, 1962; Schooler, 1965; Peterson and Jolibert, 1995; Verlegh and Steenkamp, 1999; Balabanis and Diamantopoulos, 2004; Loureiro and Umberger, 2005; Ehmke et al., 2008) while in the last decade region-of-origin attributes have been studied separately, in relation with consumers’ values for tradition and... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agricultural and Food Policy. |
| Ano: 2009 |
URL: http://purl.umn.edu/58007 |
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| Peterson, H. Christopher. |
| The economic role and limitations of cooperatives are derived using an approach based on investment cash flows and net present value. Cooperatives are viewed as an option for member investment as well as an option for member patronage. The investment approach yields results similar to the traditional paradigms that focus on patronage. In addition, the approach makes more explicit the impact of member investment on cooperative existence, valuation, performance measurement, and strategy options. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 1992 |
URL: http://purl.umn.edu/46284 |
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| Sterns, James A.; Peterson, H. Christopher. |
| EXECUTIVE SUMMARY: In the Fall of 1994, researchers in the Department of Agricultural Economics at Michigan State University identified the following two questions: 1.To what degree (if any) are smaller agribusiness and food industry firms involved in international markets? 2.To what degree (if any) are international markets a potential opportunity for smaller agribusiness and food industry firms? In an effort to address these two questions, researchers contacted 543 Michigan-based, small- to medium-sized agri-food firms to solicit their participation in a mail survey. Firms willing to participate in the study returned a postcard with a limited amount of information on it about the company's current marketing and sales activities. An additional 88... |
| Tipo: Working or Discussion Paper |
Palavras-chave: International Relations/Trade. |
| Ano: 1996 |
URL: http://purl.umn.edu/11755 |
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| Peterson, H. Christopher; Wysocki, Allen F.; Harsh, Stephen B.. |
| Starting from the generalized notion of a vertical coordination continuum introduced by Williamson and others, the article more specifically defines the nature of the continuum, especially the array of hybrid strategies. The continuum as presented includes five distinct groups of strategy spot markets, specification contracts, relation-based alliances, equity-based alliances, and vertical integration. The article then presents a decision making framework that can be used by firms to determine which place on the continuum makes the most sense for a particular transaction. The framework suggests that five assessments are critical to adopting a specific change in coordination strategy: (1) Is the current strategy too costly?; (2) Would an alternative... |
| Tipo: Journal Article |
Palavras-chave: Industrial Organization. |
| Ano: 2001 |
URL: http://purl.umn.edu/34469 |
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| Sterns, James A.; Schweikhardt, David B.; Peterson, H. Christopher. |
| Case study research is increasingly important in agricultural economics as a means of collecting data, and building and testing theory. Case study research has a prescribed set of objectives, epistemology, methodology, and methods that have been developed and tested in a wide range of scholarly and problem-solving situations. This article reviews these fundamentals and then demonstrates the case study approach within the context of an agribusiness research project. This application exemplifies how case study research is capable of generating a robust, comprehensive array of "knowledge" about complex, highly interdependent and dynamic economic and social phenomena. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness; Research Methods/ Statistical Methods. |
| Ano: 1998 |
URL: http://purl.umn.edu/34509 |
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| Peterson, H. Christopher; Weatherspoon, Dave D.. |
| The emergence of biotechnology in crop and livestock applications has been an issue of great controversy. Proponents argue that the potential benefits are dramatic while opponents have raised many concerns about the technology's risks. The Starlink debacle is a prime example of the undesirable outcomes which the debate has created. Given the controversy, what is the future of biotechnology for food uses? This paper is designed to address this question with a focus on the feasible range of alternative futures (scenarios) that could emerge. As a major variable in this analysis, the integrity of the scientific and business communities plays a critically important role. The paper begins with a description of three key uncertainties-food security,... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Research and Development/Tech Change/Emerging Technologies. |
| Ano: 2001 |
URL: http://purl.umn.edu/11683 |
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| Russo, Carlo; Weatherspoon, Dave D.; Peterson, H. Christopher. |
| The European food system is undergoing significant change driven both by global competitive forces and local conditions. Market globalization and technological innovation are interacting with the reform of EU's agricultural policies (CAP) and a renewed interest by the European society in the social and environmental functions of agriculture. These factors have created a new and challenging economic environment both for farmers and the food industry across Europe (Tarditi, 1997). |
| Tipo: Working or Discussion Paper |
Palavras-chave: Agribusiness. |
| Ano: 2000 |
URL: http://purl.umn.edu/11585 |
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| Registros recuperados: 47 | |
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