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| Phillips, John. |
| This paper analyses the efficiency consequences of the introduction of contract marketing. It interprets contracts as a means for extending the use of information and increasing the efficiency of its transmission. It is shown that the present system, based on spot markets, falls short of the ideal in which the marginal value product of informational resources equals their marginal cost, marginal cost being the least technically possible. Contracting reduces this disparity and in so doing improves short and long run resource allocation, accelerates innovation, diminishes overhead costs and enhances the efficiency of obtaining information. |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 1968 |
URL: http://purl.umn.edu/9208 |
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| Phillips, John. |
| This paper is primarily a plea for a reorientation of marketing research. It is demonstrated that the current concept of marketing is unsatisfactory from an analytical point of view and a reformulation in terms of information is put forward. Information-getting is shown to be a vital aspect of economic activity and one to which a considerable proportion of total resources must be devoted. It is maintained that marketing research should be directed towards this aspect. As a first step in this direction, a partial equilibrium model of information resource use is delineated. Finally, some specific implications of this approach for research are presented. |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 1968 |
URL: http://purl.umn.edu/9105 |
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| Phillips, John. |
| Policies aimed at increasing farm efficiency through amalgamation and those directed at decentralization of population require a clear understanding of the relationship, both functionally and empirically, between rural populations and the towns which they surround. In this article we show that rural towns have evolved as service centres for the surrounding population and that there is a definite numerical relationship between the population in the rural sector and that in the related urban service centres. Policy implications of these findings are then deduced. |
| Tipo: Journal Article |
Palavras-chave: Community/Rural/Urban Development. |
| Ano: 1974 |
URL: http://purl.umn.edu/9636 |
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