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| Registros recuperados: 22 | |
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| Phillips, Jon C.; Peterson, H. Christopher. |
| A group of organic agricultural producers facing a strategic decision is featured. If they decide to form an organization to market their produce jointly, they will have to select a distribution channel. This case presents the demand conditions, requirements, advantages, and disadvantages of different distribution channels for organic vegetables, both on a general level and as they relate to this particular group. The following channels are addressed: roadside stands, farmers' markets, distributors, retailers, restaurants, institutions, and processors. Study questions for use in an academic course or workshop are included. |
| Tipo: Journal Article |
Palavras-chave: Organic agriculture; Distribution channels; Strategic management; Agribusiness; Marketing. |
| Ano: 2007 |
URL: http://purl.umn.edu/8170 |
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| Phillips, Jon C.; Peterson, H. Christopher. |
| ABSTRACT Niche marketing has recently received a great deal of attention in the agri-food trade press and in academic circles as a legitimate strategy for small- and medium-sized agri-food firms. Due to the limited theoretical treatment of agri-food niche marketing strategy, the paper will apply marketing concepts from the general management literature (e.g., Porter; Linneman and Stanton) to agri-food industries. The first objective of the paper is to introduce the three elements of niche marketing strategies and show how these elements can be used to form a strategy identification matrix. The matrix is intended to be used by agribusiness decision makers to assist in the development of niche marketing strategies. The second objective is to provide... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Marketing. |
| Ano: 2001 |
URL: http://purl.umn.edu/11481 |
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| Phillips, Jon C.. |
| This paper presents an analysis of socioeconomic data for a cluster of four Michigan counties that lie on its southern border. These adjacent counties (Branch, Hillsdale, Lenawee, and St. Joseph) are part of a three-year rural development project. Data for individual counties as well as averages for the cluster are given. Topics covered include population growth, age of residents, educational attainment, unemployment, employment/jobs, sources of personal income, household income, poverty rates, and household composition. An executive summary is also provided. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Community/Rural/Urban Development. |
| Ano: 1998 |
URL: http://purl.umn.edu/11744 |
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| Phillips, Jon C.; Rodgriguez, L. Pilar. |
| A great deal of research has been done regarding economic and consumer aspects of organic agriculture. A different form of agriculture, called biodynamic agriculture, is emerging, with acreage located across the globe. Like organic agriculture, biodynamic agriculture has a certification process, but it has not received as much research attention from agricultural economists. This paper provides basic background information about biodynamic agriculture. In particular, it gives a count of certified biodynamic farms, by state, in the U.S., and it gives the most common products produced by those farms. Wine grapes are by far the most common biodynamic agricultural product. It also includes three case examples of firms employing this production system and... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Research and Development/Tech Change/Emerging Technologies. |
| Ano: 2006 |
URL: http://purl.umn.edu/21036 |
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| Phillips, Jon C.; Matt, Garrett R.; Drukin, April; Campeau-McAllister, Kimberly; Campeau-McAllister, Nicole; Solis, Marco; Gipson, Tenisha. |
| The U.S. raisin industry has experienced a decline in acreage and in number of growers in recent years. One firm is trying a novel approach to marketing raisins, namely, by marketing them still attached to the vine. This product is called cluster raisins. In order to explore consumer preferences related to cluster raisins, and to generate new product ideas and preferred marketing methods, two focus group interviews were implemented. Findings included that a young (i.e., 18 - 25 years) market segment would be a recommended target market. Also included are recommendations regarding price, packaging, and methods of increasing consumer awareness. Recommended marketing channels include specialty markets (e.g., Trader Joe's or Whole Foods) and gift baskets. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/7425 |
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| Phillips, Jon C.. |
| For at least ten years, educational and government organizations have used the Internet to communicate with their respective clienteles. Land grant universities, departments of agricultural economics, and state departments of agriculture have launched web sites to achieve various communication goals, including, among others: to disseminate research results, to generate positive publicity among various constituencies, to promote agricultural activities, and to recruit employees. This report is the result of an effort to systematically evaluate, rate, and comment on the web sites of land grant universities, departments of agricultural economics, and state departments of agriculture. A panel of reviewers rated the web sites of these organizations. The results... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Land grant universities; Departments of agricultural economics; State departments of agriculture; Web sites; Web pages; Web design; Internet; E-commerce; Electronic communication; Research and Development/Tech Change/Emerging Technologies; Q000; Q100; Q160; Q190. |
| Ano: 2005 |
URL: http://purl.umn.edu/19426 |
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| Peterson, H. Christopher; Schweikhardt, David B.; Masterovsky, Michael; Phillips, Jon C.; Schulz, Mary A.. |
| This report presents a general assessment of the demand and supply conditions affecting the Michigan frozen potato industry. The information has been drawn from various secondary sources and interviews with key industry informants. The report is one of the major outputs of an ongoing study being prepared for the Michigan Potato Industry Commission and funded by the Michigan Agricultural Experiment Station. This analysis was necessitated by the 80% reduction in Michigan frozen processing potato acreage by Simplot in 1997. This reduction of 5,000 acres for the Grand Rapids processing facility has created both short-term and long-term concerns for the Michigan potato industry. This assessment provides broad background information relevant to determining... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Crop Production/Industries. |
| Ano: 1997 |
URL: http://purl.umn.edu/11541 |
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| Phillips, Jon C.; Jolley, William. |
| With its nearly year-round supply and 83% market share, the California strawberry subsector dominates production and distribution of fresh strawberries in North America. The subsector has achieved its leading position among competitive production regions (e.g., Florida and Oregon) through the development and interaction of several factors. These factors include the following: superior agro-ecological conditions, economies of size, technological innovation, favorable demand conditions, marketing flexibility, and support infrastructure. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Industrial Organization. |
| Ano: 2004 |
URL: http://purl.umn.edu/15605 |
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| Phillips, Jon C.. |
| This paper presents an analysis of socioeconomic data for a cluster of five counties in northern lower Michigan. These adjacent counties (Cheboygan, Crawford, Ogemaw, Otsego, and Roscommon) are part of a three-year rural development project. Data for individual counties as well as averages for the cluster are given. Topics covered include population growth, age of residents, educational attainment, unemployment, employment/jobs, sources of personal income, household income, poverty rates, and household composition. An executive summary is also provided. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Community/Rural/Urban Development. |
| Ano: 1998 |
URL: http://purl.umn.edu/11485 |
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| Phillips, Jon C.; Peterson, H. Christopher. |
| The market for organic food has been growing 20% per year for the past nine years. Fruits and vegetables are a large part of the organic market, accounting for more than $670 million in retail sales annually. This presents an opportunity for entry of new agricultural producers, and the expansion of existing organic growers. Similarly to other businesses, organic producers will succeed by providing customer value. The best opportunity for organic growers to achieve this is to focus on increasing the perceived benefits of the product. Examples of benefits for organic growers to focus on are: favorable environmental impacts, positive health benefits, and positive effects on the local economy. Since the market for organic fruits and vegetables is currently... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Demand and Price Analysis. |
| Ano: 2001 |
URL: http://purl.umn.edu/11778 |
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| Phillips, Jon C.; Kolb, Flynnie; Bicknell, Chelsea. |
| The American Quarter Horse is the most popular breed of horse in California, as well as nationwide. This breed has shaped agricultural history and has had a major impact on the agricultural economy because. The objective of this report is to provide strategic information about the U.S. quarter horse industry, with an emphasis on California. This report provides information on the following topics: statistics of the industry, quarter horse associations, trends in the industry, prevailing marketing practices, innovative/successful marketing practices, success factors for horse businesses, and characterization of related and supporting industries. The primary contribution of the report is a diagram and description of the horse industry supply chain. The... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: American Quarter Horse; Associations; Breeder; California; Entry barriers; Equine; Horse industry; Industry trends; Livestock; Marketing practices; Registry; Related and supporting industries; Supply chain; Success factors; Trainer; Agribusiness; Livestock Production/Industries. |
| Ano: 2011 |
URL: http://purl.umn.edu/107848 |
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| Phillips, Jon C.. |
| An analysis of the potential for the establishment and survival of frozen potato processing in Mexico is provided. Tools used include demand analysis (including demographic data and elasticities) and Porter's competitive forces model. The process of globalization is reviewed, from an agribusiness perspective. Prepared for the "Globalization and Its (Dis) Contents: Multiple Perspectives" Conference held April 3-4, 1998, East Lansing, Michigan. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Agribusiness; International Relations/Trade. |
| Ano: 1998 |
URL: http://purl.umn.edu/11652 |
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| Peterson, H. Christopher; Phillips, Jon C.. |
| This article is a business strategy case study of a group of agricultural producers. One aspect of their strategic decision is whether or not to establish a firm to market their organic vegetables jointly. Another aspect of the decision is which distribution channel to pursue. Data for the paper were obtained from multiple sources, including trade journals, academic journals, and directed interviews with key informants from industry, academic institutions, and government. Face-to-face, structured interviews with members of the grower group were also conducted to obtain data about their resources and skills. An overview of conditions facing the organic vegetable industry (especially demand conditions) is included. The results could apply to other... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Industrial Organization; Marketing. |
| Ano: 2003 |
URL: http://purl.umn.edu/16601 |
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| Phillips, Jon C.. |
| This paper presents an analysis of socioeconomic data for a cluster of three counties in central Michigan. These adjacent counties (Gratiot, Mecosta, and Montcalm) are part of a three-year rural development project. Data for individual counties as well as averages for the cluster are given. Topics covered include population growth, age of residents, educational attainment, unemployment, employment/jobs, sources of personal income, household income, poverty rates, and household composition. An executive summary is also provided. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Community/Rural/Urban Development. |
| Ano: 1998 |
URL: http://purl.umn.edu/11728 |
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| Registros recuperados: 22 | |
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