|
|
|
|
|
| Pieniak, Zuzanna; Verbeke, Wim; Scholderer, Joachim; Brunso, Karen; Olsen, Svein Ottar. |
| This paper focuses on exploring whether and to what extent affective health-related and cognitive determinants have an impact on fish consumption behaviour. Cross-sectional data were collected through the SEAFOODplus pan-European consumer survey (n=4,786) with samples representative for age and region in Belgium, the Netherlands, Denmark, Spain and Poland. Consumers’ belief that eating fish is healthy and their interest in healthy eating positively influence fish consumption behaviour. Subjective knowledge is found to be a more important predictor of fish consumption than objective knowledge. Age and education contribute significantly to explaining fish consumption behaviour. However, the age and education effects on fish consumption frequency are indirect... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer; Fish; Determinants; Model; Food Consumption/Nutrition/Food Safety. |
| Ano: 2008 |
URL: http://purl.umn.edu/44326 |
| |
|
|
| Pieniak, Zuzanna; Verbeke, Wim. |
| Food labels are an important source of information to consumers. However, little scientific evidence is available on the type of information consumers seek on product labels and how consumers use food labels. The objective of this study is to assess consumers’ use of mandatory information cues and interest in potential information cues placed on fish labels, packages or shelves in five European countries. A cross-sectional consumer survey was carried out in November-December 2004 in five European countries: Belgium, Denmark, the Netherlands, Poland and Spain and a sample representative for age and region within each country has been obtained. Total sample size is 4,786. The results show a high use of on-label information cues; hence, labels were found as... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer; Fish; Label; Consumer/Household Economics; Marketing. |
| Ano: 2008 |
URL: http://purl.umn.edu/44235 |
| |
|
|
|
