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| Registros recuperados: 21 | |
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| Govindasamy, Ramu; Kumaraswamy, Anicham; Puduri, Venkata S.; Onyango, Benjamin M.. |
| This study analyzed the influence of demographic and behavioral characteristics on the likelihood of a consumer to read food advertisements in grocery brochures and the likelihood of a consumer to shop at more than one store to purchase advertised specials. Overall, 73% and 46% of respondents read food advertisements and shop multiple stores to purchase advertised specials, respectively. Consumer characteristics which are shown to influence the reading of food advertisements and shopping at more than one food store to buy advertised specials were the possession of education beyond the 2/4 year college degree and the tendency to read ingredient labels. |
| Tipo: Report |
Palavras-chave: Consumer/Household Economics; Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/36718 |
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| Govindasamy, Ramu; Onyango, Benjamin M.; Puduri, Venkata S.; Simon, James E.; Asante-Dartey, Juliana; Arthur, Hanson; Diawuo, Bismarck; Acquaye, Dan. |
| For most of the African countries agriculture still remains the mainstay of the economies supplying both food and incomes via marketable surpluses. However, many odds against agriculture such low productivity, poor prices, and drought among others make it unsustainable. Results thus far show that such dependence has contributed little to neither economic development nor growth. Still many of its people living on and from agriculture remain poor, and are susceptible to hunger and malnutrition. Additionally, their over reliance on a few traditional exports such coffee, tea, and cocoa etc., products whose world prices keep declining has not helped either. At most this is futile response to raising incomes of its people, let alone spur any meaningful... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: International Relations/Trade. |
| Ano: 2006 |
URL: http://purl.umn.edu/21293 |
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| Govindasamy, Ramu; Onyango, Benjamin M.; Puduri, Venkata S.; Simon, James E.; Juliani, H. Rodolfo; Asante-Dartey, Juliana; Arthur, Hanson; Diawuo, Bismarck; Acquaye, Dan. |
| The study finds strong correlations between natural products business performance and the impeding factors. The impediments include access to finance and markets, lack of herbal market information especially relating to external markets. Additionally, there is lack of processing capacity, while at the same time most if not all the natural products business operators lack technical training relating to product handling. However, there is big potential for success, the top ten traded natural products, may be exploited initially, both domestically and for export market, given range of perceived use. The constraints identified require concerted efforts from all stakeholders to recognize the importance of this sub-sector in providing opportunities to successful... |
| Tipo: Report |
Palavras-chave: Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/36742 |
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| Govindasamy, Ramu; VanVranken, Richard; Sciarappa, William; Ayeni, Albert; Puduri, Venkata S.; Pappas, Kim; Simon, James E.; Mangan, Frank; Lamberts, Mary; McAvoy, Gene. |
| Tipo: Report |
Palavras-chave: Crop Production/Industries. |
| Ano: 2007 |
URL: http://purl.umn.edu/36735 |
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| Govindasamy, Ramu; Simon, James E.; Puduri, Venkata S.; Juliani, H. Rodolfo; Asante-Dartey, Juliana; Arthur, Hanson; Diawuo, Bismarck; Acquaye, Dan; Hitimana, Nicholas. |
| The usage of natural products is becoming an increasingly common consumer phenomenon due to increasing health consciousness, and because of their naturalness, and medicinal qualities of the products. African countries are very rich with natural products resources and supplies. The continent’s rich botanical heritage offers an excellent opportunity to diversify away from other traditional exports. Europe and the USA are particularly promising markets for natural products. Thus, it is advantageous to examine development of natural products exporting as alternative or complimentary economic opportunities for many African people, especially those in the rural areas. This paper has explores both factors which promote and which act as obstacles to the natural... |
| Tipo: Report |
Palavras-chave: Agribusiness. |
| Ano: 2006 |
URL: http://purl.umn.edu/36744 |
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| Hallman, William K.; Onyango, Benjamin M.; Govindasamy, Ramu; Jang, Ho-Min; Puduri, Venkata S.. |
| This study analyzes predictors of Korean public acceptance of the use of biotechnology to create genetically modified food products. Results indicate that the consumers with above average knowledge of specific outcomes of genetic modification were more likely than those with inaccurate or no knowledge to approve use of plant or animal genetic modification for the creation of new food products. Young South Koreans consumers (ages 20 to 29 years old) were more likely than old consumers (ages 50 to 59) to approve use of biotechnology to create both plant and animal based foods. Further, those Koreans in favor of GM labeling were less likely to approve the use of biotechnology for the creation of food products. The results also suggest that public trust and... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Research and Development/Tech Change/Emerging Technologies. |
| Ano: 2004 |
URL: http://purl.umn.edu/18180 |
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| Govindasamy, Ramu; Turvey, Calum G.; Puduri, Venkata S.. |
| The economics of agroterrorism has not been fully developed within the economics literature, yet with increasing concerns about agroterrorism it is important to understand how consumers will generally respond. This paper presents an overview of food safety issues, and develops an economical model that can be used to illustrate and establish hypotheses regarding consumer behavior and agroterrorism. We then present sample and econometric results from a survey of 304 New Jersey consumers and explain the characteristics of the 33% that confirmed that they have increased purchases of locally grown produce due to terrorism fears. |
| Tipo: Report |
Palavras-chave: Agribusiness; Demand and Price Analysis. |
| Ano: 2006 |
URL: http://purl.umn.edu/36720 |
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| Onyango, Benjamin M.; Govindasamy, Ramu; Hallman, William K.; Jang, Ho-Min; Puduri, Venkata S.. |
| This study extends biotechnology discourse to cover South Korea in the Asian sub-continent showing a marked difference in perceptions between traditional and GM foods. Factor analysis suggests South Koreans may treat foods that are locally produced and those with no artificial flavors or colorings preferentially to GM foods. Additionally, South Koreans have concerns about perceived risks related to biotechnology, and, given a choice, they may pay more to avoid GM foods. Cluster analysis results yielded four consumer segments: (a) ardent supporters of the attribute of “naturalness” in foods, (b) those apprehensive about biotechnology, (c) the food adventurous, and (d) information seekers about biotechnology. |
| Tipo: Journal Article |
Palavras-chave: Consumer perceptions; Factor and cluster analysis; Food attributes; Genetic modification; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
| Ano: 2006 |
URL: http://purl.umn.edu/57700 |
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| Onyango, Benjamin M.; Govindasamy, Ramu; Hallman, William K.; Jang, Ho-Min; Puduri, Venkata S.. |
| The study applies multivariate statistical and econometric tools to estimate the importance of the various factors driving Korean consumer acceptance of GM food products. The evidence thus far on biotechnology is decidedly mixed: public perceptions of food biotechnology are characterized by ongoing tension between opposing forces. The South Korean perceptions about food in general and ranges from excitement about the promise of environmental and economic benefits from GM products to fear and distrust of the technology for unknown risks. This highlights the importance of credibility of private and public institutions responsible for certifying the safety of GM foods and implementing necessary regulatory controls on GM processes and products. In between,... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Research and Development/Tech Change/Emerging Technologies. |
| Ano: 2004 |
URL: http://purl.umn.edu/18179 |
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| Govindasamy, Ramu; Sullivan, Kevin P.; Puduri, Venkata S.; Schilling, Brian J.; Brown, Logan. |
| The Jersey Fresh marketing program, one of the nation’s leading examples of state-sponsored agricultural marketing promotion, enables consumers to easily identify quality fresh produce from New Jersey by promoting locally grown fruits and vegetables in the market with Jersey Fresh’s logos. This study utilizes a consumer survey to evaluate the effectiveness of the Jersey Fresh Program in terms of the impact the promotional logos have on consumers. The results of this study provide valuable information that may be used to improve the Jersey Fresh Program, and also may be used in the promotion of other New Jersey farm products as well as products in other states which have similar promotional programs. Among other things, this study demonstrated that the... |
| Tipo: Report |
Palavras-chave: Consumer/Household Economics; Marketing. |
| Ano: 2005 |
URL: http://purl.umn.edu/36729 |
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| Govindasamy, Ramu; Puduri, Venkata S.. |
| This study predicts Hispanic consumer’s willingness to buy genetically modified (GM) ethnic produce. Specifically, this paper analyzes the effects of Hispanic consumers’ socio-economic characteristics and their expressed value judgments on their willingness to buy genetically modified ethnic produce using an ordered probit model. An ordered probit model framework is used and the dependent variable is defined with three possible answers which include willing, indifferent, and less willing to buy genetically modified ethnic produce. The results from the analysis can be used by GM produce growers and marketers to target consumers. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
| Ano: 2009 |
URL: http://purl.umn.edu/99754 |
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| Govindasamy, Ramu; Schilling, Brian J.; Sullivan, Kevin P.; Turvey, Calum G.; Brown, Logan; Puduri, Venkata S.. |
| In 1984, the Jersey Fresh program was implemented by the New Jersey Department of Agriculture and was the first state-funded marketing campaign for agricultural products produced in New Jersey. In an effort to spur demand for New Jersey farm products, this program was designed to increase consumer awareness of the state’s agricultural products as well as to encourage food retailers to promote Jersey Fresh products. With funding from the USDA’s Federal-State Marketing Improvement Program, the New Jersey Department of Agriculture commissioned this study to determine the impact of Jersey Fresh promotion on farmer cash receipts in New Jersey. The econometric analysis was focused on the fruit and vegetable sectors, the primary commodity areas expected to... |
| Tipo: Report |
Palavras-chave: Agribusiness; Marketing. |
| Ano: 2004 |
URL: http://purl.umn.edu/36728 |
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| Govindasamy, Ramu; VanVranken, Richard; Sciarappa, William; Ayeni, Albert; Puduri, Venkata S.; Pappas, Kim; Simon, James E.; Mangan, Frank; Lamberts, Mary; McAvoy, Gene. |
| This study was undertaken to examine the possible niche markets which East Coast farmers might be able to use to regain their advantage. Their future economic success could hinge on shifting the focus from traditional fruits and vegetables to high-value specialty ethnic produce for which there might be a growing demand. The study results indicate that there is a strong market demand and interest for ethnic produce in the East Coast. Local producers can benefit by concentrating their efforts in producing ethnic vegetables and fresh produce and making these newer products available in the local and regional markets. |
| Tipo: Journal Article |
Palavras-chave: Food Consumption/Nutrition/Food Safety. |
| Ano: 2010 |
URL: http://purl.umn.edu/96369 |
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| Registros recuperados: 21 | |
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