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| Puska, Petteri. |
| Consumers typically self-report favoring organic food because of tastiness, healthiness, and ethical nature. However, it is possible that they are also favored due to other motives that are socially disapproved of and nonconscious. Through three interlinked articles, the current thesis aims to shed light on the reputational signal value of organic food consumption in various social contexts. The first article examines how activating a nonconscious status-motive influences a preference for organic foods and their senso-emotional experience. When reputational concerns were primed salient, organic options were not only selected more but a food sample served as organic also tasted better. The second article investigates organic food-related status signaling in... |
| Tipo: Thesis |
Palavras-chave: Markets and trade; Consumer issues; Policy environments and social economy. |
| Ano: 2019 |
URL: http://orgprints.org/32083/1/978-952-476-845-0.pdf_sequence%3D1%26isAllowed%3Dy |
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| Lähdesmäki, Merja; Siltaoja, Marjo; Luomala, Harri; Puska, Petteri; Kurki, Sami. |
| Pioneers of organic farming often faced social challenges as their innovative ideas on agriculture not only encountered opposition in the conventional farming community, but led to stigmatization of organic farmers as social deviants. In this study, we examine what kind of stigma management strategies pioneer organic farmers engage with in order to cultivate an alternative positive image of themselves. Our research is based on the interviews with 14 pioneer organic farmers. Based on a qualitative analysis of interviews, we provide a model of those strategies that the creation of from a stigmatized to valued identity requires. Our study increases the understanding of the institutionalization process of organic farming by demonstrating how pioneer organic... |
| Tipo: Journal paper |
Palavras-chave: Social aspects; Knowledge management. |
| Ano: 2018 |
URL: http://orgprints.org/35204/3/Lahdesmaki_Stigma_2019.pdf |
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