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	Provedor de dados AgEcon (3) Autor Kuhl, Rainer (3) Puspa, Jofi (3) Palavra-chave Agricultural and Food Policy (1) Attitude (1) Communication (1) Consumer/Household Economics (1) Demand and Price Analysis (1) Financial Economics (1) Food Consumption/Nutrition/Food Safety (1) Food Security and Poverty (1) Functional food in Indonesia. (1) Health Economics and Policy (1) Institutional and Behavioral Economics (1) Intentional behavior (1) International Relations/Trade (1) Key success factors for market entry (1) Marketing (1) Motivation (1) Nutrient-Labeling (1) Product quality (1) Segmentation (1) Mais... Tipo do documento Conference Paper or Presentation (3) Ano 2010 (1) 2007 (1) 2006 (1) País United States (3) Idioma Inglês (3)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 3 Primeira ... 1 ... Última Quality Assurance and other Marketing Management Elements as Key Success Factors for Entering a New Market: a Case Presentation of Functional Food Market in Indonesia AgEcon Puspa, Jofi; Kuhl, Rainer. Based on its distinctive profiles functional-food (FF) can be considered as a mixture of food and pharmaceutical items. Apparently, these different characteristics that exist beyond conventional food products contribute success of the commercialization of new innovative FFs. Therefore, assumption can be made by arguing that for the marketing a FF a distinctive marketing-strategic beyond the one usually used for the conventional food products must be employed. This study was pursued with the main aims to understand the consumer’s psychological factors and to find out elements important to setting up the marketing strategy. These two findings will be then used as basis for designing a distinctive marketing strategy for a FF. We found that consumer’s... Tipo: Conference Paper or Presentation Palavras-chave: Product quality; Communication; Segmentation; Key success factors for market entry; Functional food in Indonesia.; Financial Economics; International Relations/Trade. Ano: 2007 URL: http://purl.umn.edu/7848 Hedonic and Utilitarian Motives for Consumers’ Learning Processes: The GDA Food Label AgEcon Puspa, Jofi; Kuhl, Rainer. As one of the stimuli flows in the food market the GDA-labeling was established in 2007. The original concept of introducing this label was to provide information that may bring about more healthy eating patterns. Four years after launching it seems relevant to understand how well the consumers have adopted to that information. Consumer learning that occurs through exposure to external sources of information such as GDA-labeling can happen consciously or subconsciously, on a high involvement level or due to the presence of more conducive situation. Therefore understanding learning process and its substantiations such as utilitarian and hedonic motives are salient issues. This study has aims to understand learning process of GDA-label and to determine two... Tipo: Conference Paper or Presentation Palavras-chave: Motivation; Nutrient-Labeling; Attitude; Intentional behavior; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy. Ano: 2010 URL: http://purl.umn.edu/116429 Building Consumer’s Trust through Persuasive Interpersonal Communication in a Saturated Market: The Role of Market Mavens AgEcon Puspa, Jofi; Kuhl, Rainer. This study has aims i.e. (1) to investigate the role of inherent personal knowledge in affecting trust, (2) to investigate whether mavens play a role in improving recipient’s knowledge level and trust. We have conducted a study, which involved a total of 134 students as respondents. Correlation between subjective knowledge and trust achieved a medium level, while objective knowledge related to trust at a very low level. Trust in the low-maven-group is the lowest in comparison with the medium- and high- mavens. This study indicates that there are different results in terms of effects of information provided by three different maven groups. Tipo: Conference Paper or Presentation Palavras-chave: Institutional and Behavioral Economics; Marketing. Ano: 2006 URL: http://purl.umn.edu/7752 Registros recuperados: 3 Primeira ... 1 ... Última

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