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	Provedor de dados AgEcon (3) Autor Radman, Marija (3) Kolega, Ante (2) Kovacic, Damir (2) Markovina, Jerko (2) Crep, Robert (1) Palavra-chave Food Consumption/Nutrition/Food Safety (2) Agribusiness (1) City markets (1) Commercialization (1) Consumer segmentation (1) Croatia (1) Franchise (1) Fruit (1) Fruit and vegetable (1) Guarantee (1) Health (1) Innovation (1) Marketing (1) Pelagic fish (1) Safety (1) Target marketing (1) Trust (1) Mais... Tipo do documento Conference Paper or Presentation (3) Ano 2006 (2) 2002 (1) País United States (3) Idioma Inglês (3)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 3 Primeira ... 1 ... Última Behaviour of Fruit and Vegetable Buyers on the City Markets in Croatia AgEcon Kovacic, Damir; Radman, Marija; Kolega, Ante. Better knowledge of the consumer is the presumption for preparing the efficacious selling concept. Our research is limited on the preferences, requests, habits and attitudes of the consumers which are buying fruit and vegetable on the city markets in Croatia. The main goal of this research is identification and description of the different market segments based on the relevant buying characteristics of the consumers, that is their psychological, geographic and socio-demographic characteristics. The result of this research will be used as basis for the target marketing. We used mail survey method with structured questionnaire in this research. The survey was made in June 2000 on the random sample of 1000 buyers on the city markets in Zagreb, Rijeka, Split... Tipo: Conference Paper or Presentation Palavras-chave: Croatia; City markets; Fruit and vegetable; Consumer segmentation; Target marketing; Food Consumption/Nutrition/Food Safety; Marketing. Ano: 2002 URL: http://purl.umn.edu/6963 Trust the Health Safety of Fruit - The Importance of Guarantees AgEcon Markovina, Jerko; Kovacic, Damir; Radman, Marija; Crep, Robert. Today there are many agricultural products in the market with different designations and certificates which are as a proof of product quality and adherence to health standards. However, consumers sometimes find it difficult to differentiate these certificates and they have variable degrees of trust for them. In this article we tried to determine the consumers' general degree of trust in food safety and in the health safety of the fruit offered in Croatia. A comparison is made between the trust degrees for domestic and imported fruit. Consumers also expressed their opinion about the need for various certificates that guarantee the health safety of food products. In this respect, we also tried to determine the various degrees of trust for different... Tipo: Conference Paper or Presentation Palavras-chave: Health; Safety; Trust; Fruit; Guarantee; Food Consumption/Nutrition/Food Safety. Ano: 2006 URL: http://purl.umn.edu/7775 Innovation in commercialization of pelagic fish: the example of "Srdela Snack" Franchise AgEcon Kolega, Ante; Radman, Marija; Markovina, Jerko. The consumption of fish in Croatia is relatively low for a Mediterranean country. One of the main reasons for this is the inadequate supply of fish. The supply of fish is usually limited to expensive species of whitefish, while the supply of pelagic fish is very scarce. Pelagic fish can rarely be found in restaurants, and in the fish- markets it reaches very high prices. The basic goal of the project "Srdela Snack" (srdela - Croatian word for sardine) was to set up and test a new model of commercialization of pelagic fish through franchise "fast - food" outlets. In the paper we will describe the concept of this new model which includes the whole distribution channel, from fishermen, through processors, restaurants to consumers. In this model fishermen... Tipo: Conference Paper or Presentation Palavras-chave: Innovation; Commercialization; Pelagic fish; Franchise; Agribusiness. Ano: 2006 URL: http://purl.umn.edu/10090 Registros recuperados: 3 Primeira ... 1 ... Última

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