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| Kumar, B. Ganesh; Datta, K.K.; Joshi, P.K.; Katiha, P.K.; Suresh, R.; Ravisankar, T.; Ravindranath, K.; Menon, Muktha. |
| This study has been conducted in all the major coastal states and some selected inland states to understand the domestic marketing of fish in India. The total marketing costs of auctioneer, wholesaler, retailer, vendor, marine fishermen cooperative society and contractor/freshwater fishermen cooperative society have been found to be Re 0.98, Rs 8.89, Rs 6.61, Rs 4.50, Rs 6.00 and Rs 3.51, respectively. The marketing efficiencies for Indian major carps (IMC), sardine and seer fish have been found to vary from 34 per cent to 74 per cent, depending on the length of market channel. The marketing efficiency has been found more in the case of marine species than freshwater species, since the latter travel longer distances from the point of production to... |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 2008 |
URL: http://purl.umn.edu/47884 |
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