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| Fletcher, Stanley M.; McWatters, Kay H.; Resurreccion, Anna V.A.. |
| American consumers are exposed to thousands of new food products on supermarket shelves each year. For new products, such as akara products, it is crucial to determine consumer preferences and buying intentions. In this study, 346 randomly selected consumers were surveyed to reveal their preference for five akara products prepared from cowpea flour. Preference data were analyzed through use of a multi-ordered response model. Model results indicate that socio-demographic factors were weakly linked to explaining consumer preferences while product characteristics were much more important in preference considerations. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 1990 |
URL: http://purl.umn.edu/26535 |
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| Florkowski, Wojciech J.; Moon, Wanki; Paraskova, Pavlina; Jordanov, Jordan; Resurreccion, Anna V.A.; Chinnan, Manjeet S.; Beuchat, Larry R.. |
| The objective of this study was to identify profiles of consumers frequenting three types of food retail outlets- grocery stores, farmer markets, and street stalls- to purchase food in a transition economy in Bulgaria. This study estimated two-stage decision models to distinguish between the two decisions of choosing to shop at a particular outlet and how often to shop. Retail-outlet selection and shopping frequency were affected by different sets of sociodemographic characteristics. In particular, household income was a major factor influencing the selection of farmer markets and street stands, but had no effect on the selection of and shopping frequency at grocery stores. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2002 |
URL: http://purl.umn.edu/26631 |
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