| Food businesses feel the call for sustainable development (SD). This paper about the Finnish and Swedish food system actors about their understanding of and activities towards sustainability shows that there is commitment for solving aspects of sustainability and different strategies to do this. However, the food businesses also seem to get entangled with various dilemmas regarding sustainability, and to perceive contradictions between economic, environmental and social issues; however, these situations may also turn synergistic. The businesses studied expressed commitment to sustainable solutions interpreted by their sustainability strategies. The first identified strategy was a 'self‐made' effort, whereby businesses absorbed economically, environmentally... |
