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| Registros recuperados: 12 | |
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| Rogers, Richard T.; Petraglia, Lisa M.. |
| Support for the cooperative yardstick hypothesis was found using a standard structure-performance model that was extended to include a cooperative market share variable and was estimated with a large cross-section of food manufacturing markets. Market concentration and advertising intensity were positively related to price-cost margins. In addition, the aggregate market share of the one hundred largest agricultural marketing cooperatives was inversely related to price-cost margins. The magnitude of the effect was largest in the more concentrated markets. This suggests that. where cooperatives have vertically extended themselves into food processing. more competitive outcomes are found even in highly concentrated markets. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness; Marketing. |
| Ano: 1993 |
URL: http://purl.umn.edu/46399 |
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| Gruber, Jennifer E.; Rogers, Richard T.; Sexton, Richard J.. |
| A common belief is that agricultural marketing cooperatives advertise less than their investor-owned counterparts, holding other factors constant. This paper presents both a conceptual and an empirical analysis that questions this conventional wisdom. Our conceptual model analyzes a cooperative’s optimal advertising-to-sales (A/S) ratio under three alternative objective functions. In each instance, the optimal A/S ratio is characterized by the well-known Dorfman-Steiner condition that also characterizes optimal advertising for an investor-owned firm. The empirical analysis examines forty-nine processed food markets, each containing at least one cooperative. The results do no support the conventional wisdom that cooperatives advertise less, ceteris paribus.... |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 2000 |
URL: http://purl.umn.edu/46410 |
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| Wang, Shinn-Shyr; Stiegert, Kyle W.; Rogers, Richard T.. |
| This study examines the market structure-conduct-performance relationship for 48 four-digit SIC Food and Tobacco Processing Industries during the 1970s, 1980s and 1990s. The simultaneous-equation analyses are used to explore the relationship among price-cost margin (PCM), market concentration, advertising outlay, and various control variables. With an intertemporal setting, our findings provide evidence of structural changes over time in the U.S. food manufacturing sector and support some of the conventional SCP wisdoms, but challenge others. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agribusiness. |
| Ano: 2006 |
URL: http://purl.umn.edu/21045 |
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| Petraglia, Lisa M.; Rogers, Richard T.. |
| This research examines market performance in the U.S. food manufacturing product classes for 1982 and the effect cooperatives have as market participants. It addresses the public policy concern that cooperatives may obtain market power through favorable public policy and may exercise that market power to the detriment of society through under price-enhancement. Because of this concern the partial antitrust exemption granted cooperatives under the Capper-Volstead Act of 1992 is likely to re-emerge on the public policy agenda. A basic industrial organization structure-performance model extended by the theory of cooperatives is used to test the effect of cooperatives on market performance, here measured as the market's price-cost margin. After controlling... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Agribusiness; Industrial Organization. |
| Ano: 1991 |
URL: http://purl.umn.edu/25175 |
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| Registros recuperados: 12 | |
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