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| Kim, Kwansoo; Roh, Jae-Sun. |
| This paper examines the effectiveness of generic commodity promotion program based on checkoff funds by estimating the demand elasticities of advertisement. Focusing on a possible structural change in terms of advertisement strategies, we model econometrically the effects of generic advertising on milk demand in Korean milk. Econometric results show significant differences in the effects of advertising on milk demand depending on whether the market is mainly characterized by either brand or generic advertisement (the generic advertising regime versus the brand advertising regime). The demand elasticity of advertisement is estimated to be smaller in the brand advertising regime than the generic advertising regime. This suggests a positive impact of generic... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
| Ano: 2003 |
URL: http://purl.umn.edu/22155 |
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| Roh, Jae-Sun; Lim, Sang Soo; Adam, Brian D.. |
| Korea experienced two outbreaks of foot-and-mouth disease (FMD), one in the year 2000 and one in 2002. After the first outbreak, prices for hogs, pork, and beef dropped 15-20% before the government began an intervention program. The effects of these two outbreaks are examined using Box and Tiao's intervention analysis model and a GARCH model Although the second outbreak resulted in many times more animal deaths than the first outbreak, its effect on prices was much smaller. The reason may be because the government's response to the first outbreak set a precedent for the second one. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Livestock Production/Industries. |
| Ano: 2006 |
URL: http://purl.umn.edu/18999 |
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