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| Romaniello, Marcelo Marcio; Amancio, Cristhiane Oliveira Da Graca; Terceti, Karina Da Costa. |
| O tema da satisfação do consumidor vem sendo estudado desde os primórdios do marketing. O estudo pretende demonstrar o nível de satisfação e detectar pontos de insatisfação dos clientes com os serviços prestados pelo Supermercado São Paulo, procurando corrigir o que poderia estar errado e, conseqüentemente, oferecer um feedback sobre a opinião dos consumidores aos gestores deste supermercado em estudo.---------------------------------------------The objetive of this paper was to identify the satisfaction level from the Sâo Paulo, and more specifically, identify the consumers characteristics, analyze the possible insatisfactions from the services offered, analyze the satisfaction level fom the employers attendance service to customers and indentify if the... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Satisfação; Consumidor; Supermercados; Satisfaction; Customer; Supermarket; Agribusiness. |
| Ano: 2008 |
URL: http://purl.umn.edu/109109 |
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| Romaniello, Marcelo Marcio; Gomes, Marcos Affonso Ortiz; Oliveira, Luis Carlos Ferreira de Souza; Guimaraes, Paulo Tacito Gontijo; Bartholo, Gabriel Ferreira. |
| Aiming at the maintenance of the prominence of the South Minas coffee culture in the national scenario, the state of Minas Gerais, by means of its public institutions, has created a regional development program to meet the main problems concerning regional coffee production. With that purpose, the Southern Minas Ambit of Coffee culture was established, in search of the following objectives: to improve the quality of coffee, keep and create new employments, increase yield, reduce production costs and, as a consequence, improve the coffee farmers’ income. Nevertheless, in spite of the importance of such program as a subside for the solution of the problems concerning to coffee production of the Southern and Southeastern regions of the state of Minas Gerais,... |
| Tipo: Journal Article |
Palavras-chave: Evaluation; Rural development; Coffee.. |
| Ano: 2004 |
URL: http://purl.umn.edu/43671 |
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| Leite, Evandro Sergio Martins; Antonialli, Luiz Marcelo; Oliveira, Marcelo Silva de; Romaniello, Marcelo Marcio. |
| The perception of the organizational members of the Sebrae/MS situated in Campo Grande, MS, about the ISO 9000 Certification implanted in 1998 and the organizational learning were the aims of this study. The authors have sought to provide a link of the certification as a stimulating factor for organizational learning. The research was ellaborated after the quantitative and qualitative types, with application of semi-structured questionnaires and personal survey, direct observations, documental analysis, obtaining access to data by means of the analysis of the statements of the interviewed people about the ISO. The profiles of the 94 direct collaborators were identified and 58 who have been in the organization since before the implantation of the... |
| Tipo: Journal Article |
Palavras-chave: ISO certification; Organizational learning; Sebrae.. |
| Ano: 2004 |
URL: http://purl.umn.edu/43682 |
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